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Table of Contents

Lead Story

Compliance: a costly, multi-headed monster

Patti Murphy

News

Industry Update

Cross promotions roll on VisaNet rails

Lucky7Coin bad luck for Cryptsy

New checks target mobile deposit fraud

Downstream networks detect Wendy's breach

Features

Millennials and the payments game

Managing digital stakes

Views

Your strongest, weakest LinkedIn

Dale S. Laszig
DSL Direct LLC

The outlook for payments: Five questions

Greg Cohen
iPayment Inc.

Education

Street SmartsSM:
Know your customer acquisition costs

Jeffrey I. Shavitz
TrafficJamming LLC

EMV: Where we stand, where we're heading

John Buchanan
Cayan

Understand and honor confidentiality

Adam Atlas
Attorney at Law

Targeting retail SMEs can kill your ISO's value

Adam Hark
MerchantPortfolios.com

Company Profile

Cayan

New Products

Mobile CRM powers automotive, marine industries

Brandable, wearable, secure payment platform

Inspiration

Sales gardening 101

Departments

Readers Speak

Letter from the editors

ISOMetrics: Cybersecurity pressure cooker

Boost Your Biz

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

February 22, 2016  •  Issue 16:02:02

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Boost Your Biz

Social media management

Back when Myspace was the reigning social media platform and social media was a curiosity to most business people, many payment professionals concluded it would be a waste of time to spend a portion of their business days interacting on social media.

In contrast, many of today's payment businesses routinely maintain a social media presence on such platforms as Twitter, LinkedIn, Facebook, Instagram and even Pinterest. They have found this to be an effective way to let customers and prospects see a different side of their operations – philanthropic efforts or community engagement, for example.

Businesses also use social media to offer useful information free of charge to people who may someday become clients; promote targeted, time sensitive offers to members of niche markets; and address customer service issues right away, averting what might otherwise develop into public relations nightmares.

Larger businesses can employ staff who devote full time to social media management. Sole proprietors and owners of small businesses often do not have the resources to do that, so they interact on the networks they feel are most important to their customers. This can be extremely labor intensive, given all of the other responsibilities involved in running a business.

Bringing it all together

To help with this task, companies large and small are using social media management tools. Some of the most popular options include Hootsuite, Sprout Social, Social Studio and TweetDeck. Here's a brief description of each adapted from their respective websites:

By listing these providers, The Green Sheet is not endorsing them; however, if you are interested in trying out social media management tools, they are a good place to begin your research.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM