GS Logo
The Green Sheet, Inc

Please Log in

A Thing
View Archives

View flipbook of this issue

Care to Share?


Table of Contents

Lead Story

Congress takes on security, privacy, pot, CFPB

Patti Murphy

News

Industry Update

U.S. inches closer to faster payment systems

Merchants go to court over hidden fees

RDC summit explores next-gen banking, technologies

Amazon bows out of card processing

Las Vegas hosts global, regional payments events

Features

EMV observations at the liability shift

Stephen Kiene
First Annapolis Consulting

DOE moves forward on campus card regulation

Loyalty redefined

Mobile search engine market heats up

Views

Automated risk is its own reward

Dale S. Laszig
DSL Direct LLC

Words that kill (deals)

Adam Hark
MerchantPortfolios.com

Education

Street SmartsSM:
Advice from pros on tradeshows

Jeffrey I. Shavitz
TrafficJamming LLC

What you should know about payment security

Michael Gavin
Cayan

Electronic payments and small business loans

Ty Kiisel
OnDeck Capital Inc.

Company Profile

Comodo Group Inc.

New Products

White-label platform for mPOS providers

payworks
payworks GmbH

Driverless, multitasking, secure scanner

EC9600i series
RDM Corp.

Inspiration

Keys to motivation

Departments

Letter From the Editors

Readers Speak

Boost Your Biz: Avoid financial mistakes and gain

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

November 23, 2015  •  Issue 15:11:02

previous next

Amazon bows out of card processing

Amazon Inc. deep-sixed plans to compete head-to-head with merchant acquirers. The company informed users of its Amazon Register service that it is no longer accepting new Amazon Register customers, and the mobile POS service will end Feb. 1, 2016. The online retailing giant also is shuttering ad programs that link shoppers to other online sellers, according to several published reports.

Amazon Register is a card-reading dongle that attaches to smartphones. Users paid $10 for the dongle and downloaded the supporting app for free. The market for dongle card readers is crowded. About two dozen other companies have offerings similar to Amazon Register, including Chase Paymentech Solutions, PayPal Inc., ROAM Data Inc. and Square Inc. Dee Karawadra, President and Chief Executive Officer of Memphis, Tenn.-based Impact PaySystem LLC, said the products respond to market demand. "This model is still very popular, and the market seems to grow," he noted.

The devices are frequently used by very small merchants, such as individuals selling at fairs and yard sales. An introductory deal for Amazon Register, set to expire on Jan. 1, 2016, assures users a per-transaction processing fee of just 1.75 percent. In a Nov. 1, 2015, email to Amazon Register merchants, Amazon stated its merchants can continue to use the mobile POS service until it is discontinued effective Feb. 1, 2016. eCommerceBytes.com co-founder and Editor Ina Steiner said shedding its register product is part of a major strategy shift at Amazon. "[R]ather than enabling merchants with their ecommerce businesses, Amazon wants them to sell directly on its marketplace, where it will be responsible for all parts of the sales process," she wrote in a Nov. 2 post.

From online to brick and mortar

In a related development, Amazon opened Amazon Books, a brick-and-mortar outlet, in Seattle on Nov. 3. Amazon, a leader in the digitization of books and magazines, has been demonized for years as a slayer of brick-and-mortar bookstores. Now it appears to be trying to capitalize on the massive amounts of data it has collected over the past 20 years on shopping patterns and reader preferences to stock titles it expects will sell well in Seattle.

Amazon said Amazon Books will differ from other brick-and-mortar bookstores in key ways. For example, books will be displayed with covers facing out, instead of being tightly packed, spine-to-spine; online reviews and ratings will also be displayed; and prices will be comparable to Amazon's online prices. Amazon Books also will carry related items, like Kindle e-reader devices, Amazon said.

Amazon previously opened pop-up stores to sell Kindles and related devices during holiday periods. It also operates several college campus bookstores.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

previous next

Spotlight Innovators:

North American Bancard | USAePay | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems