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Table of Contents

Lead Story

The evolving online 'lendscape'


Industry Update

Gravity Payments resets minimum wage

Conflicting decisions on surcharging emerge in state courts

White House gets tough on cyber crime

NACHA finds ACH payments grew 5 percent in 2014

SEAA hosts Transaction Cardi Gras in New Orleans


The long road leading to media mania

Will spam-free mobile prevail?

Selling Prepaid

Prepaid cards trump checks for payroll


Bank account ownership expands worldwide

Patti Murphy
ProScribes Inc

The Gravity Payments pay bump: Can it work for the long haul?

Ken Musante
Eureka Payments LLC

Preparing the future of banking, payments

Brandes Elitch
CrossCheck Inc.


Street SmartsSM:
Big data analytics for SMB merchants

Jeffrey I. Shavitz
Affinity Solutions Inc.

Face fears before changing course

Jeff Fortney
Clearent LLC

Make tax season easier next year

Vicki M. Daughdrill
Small Business Resources LLC

Company Profile

CardFlight Inc.

Direct Connect

New Products

Cloud-based analytics platform for SMB merchants

First Data Corp.

ePayment made simple, flexible, convenient

Systems East Inc.


Recycle, reuse, reduce


Readers Speak

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

May 11, 2015  •  Issue 15:05:01

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New Products

Cloud-based analytics platform for SMB merchants

Product: Insightics

First Data Corp., a global provider of payment technology and services headquartered in Atlanta, created Insightics, a data analytics tool designed to improve merchants' marketing reach and help them better understand their customers.

The Insightics Solution reports on customer trends and creates personalized recommendations for merchants based on payment card transactions. First Data noted that merchants can use the system to identify repeat customers, popular items and location-based data that can be used to create targeted promotions.

"Innovations in tablet, mobile and Cloud technologies have made it possible for processing systems to do more than process payment card transactions and simplify the lives of small to midsized business owners," said Peter Karpas, Senior Vice President and Global Head of Small to Midsized Business (SMB) Product at First Data.

Open app marketplace

Karpas noted that the Insightics platform is consistent with First Data's vision of facilitating innovation and partnership in the global payments community. He said that the best part of building a platform is that "you don't always know what will happen next." First Data's product development team is conducting field tests and pilots with small-business owners across the United States. The software is compatible with a variety of devices and third-party applications, including First Data's Clover POS tablet solution.

Comparative analysis, single access view

Merchants can log into the Insightics home page for a single access view of key business metrics, including customer loyalty, repeat customer visits, the success and popularity of promotional campaigns, sales revenue models, and some perspective on their sales performance compared with similar businesses. Krish Mantripragada, Senior Vice President of Information and Analytics Solutions said that First Data has made big data analytics accessible and affordable to Main Street merchants. "By analyzing payment, point-of-sale and customer data for every merchant alongside data from millions of other merchants, we are providing an unprecedented level of visibility and insight into customers, sales and related businesses," he said. 

Website: Contact:

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Board Studios