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Table of Contents

Lead Story

Leasing 2.0 – An old tradition gets a new look

News

Industry Update

AmEx to appeal court ruling on merchant steering

Massive hack siphons nearly $1 billion from banks worldwide

EMV, interchange concern ATM deployers

Costco, JetBlue disengaged with AmEx

Trade Association News

Features

Mobile poised for online growth

Use newsletters for customer retention

Views

Remote capture is for more than just checks

Patti Murphy
ProScribes Inc.

Paradigm shift on portfolio ownership

Alex Nouri
EFT Direct

Education

Street SmartsSM:
Keep calm and process on

Tom Waters and Ben Abel
Bank Associates Merchant Services

ISO third-party integrations and data sharing

Adam Atlas
Attorney at Law

How do you decide which terminals belong in your toolbox?

Jeff Fortney
Clearent LLC

Company Profile

ISO Advance

Premier Payment Systems Inc.

New Products

Seamless, scalable in-store mobile payments

PD40
Zebra Technologies Corp.

Cloud-based, interactive payments for food service

iPAD POS
Aptito LLC

Inspiration

Workplace Oscar party

Departments

GS 10 Years Ago

Readers Speak

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

March 09, 2015  •  Issue 15:03:01

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Boost Your Biz
Use newsletters for customer retention

Given how much more expensive courting and signing new merchant accounts is than retaining existing ones, payment pros striving for longevity in the business always devote time to fostering sticky relationships with their merchant customers.

One tool used for this purpose is a periodic company newsletter sent via email to a list of valued customers. As with all business tools, newsletters are not a good choice for everyone, but if you are interested, have a creative spark, and have the resources to devote to the task, here are some tips for creating a newsletter that will attract your merchants' attention:

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM