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Table of Contents

Lead Story

Fostering a payments culture of giving


Industry Update

EMVCo to improve standard for e- and m-commerce

New payments player teams with Dallas Cowboys

Google the latest billion-dollar settlement denier to sue Visa, MasterCard

Softcard hits another snag, lays off staff


The IoT - fact or fiction?

Education key to mobile adoption

Data breaches across America


Risk worth the reward High-risk: A macro perspective

Jeffrey I. Shavitz
Alternative Merchant Processing Inc.

Retail, why bite the brand that feeds you?

Dale S. Laszig
DSL Direct LLC.


Street SmartsSM:
Pushing the limits of sales seasonality

Tom Waters and Ben Abel
Bank Associates Merchant Services

ISO goes to court: What to expect

Adam Atlas
Attorney at Law

Techology tools and tips to grow your business

Vicki M. Daughdrill
Small Business Resouces LLC

Company Profile

Expansion Capital Group LLC

New Products

Intelligent choice for connected,upscale dining

OMNI Brain Lab

Portfolio management to protect revenue, prevent chargebacks

Cardholder Dispute Resolution Network


The Internet of people


Readers Speak

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

January 26, 2015  •  Issue 15:01:02

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New Products

Intelligent choice for connected,upscale dining

Product: Owl

OmniBrainLab, a product design company based in Madrid and Barcelona, Spain, has created Owl: an interactive system designed to optimize the upscale dining experience. The low-profile Owl device, which sits on a restaurant table, has a three-pronged directional base that diners can use to discreetly signal servers to communicate three primary messages:

  1. Please do not disturb.
  2. We'd like assistance.
  3. We're ready to pay our bill.

A different way to tip

When the device is tipped, a colored light will simultaneously appear on the tabletop device and on the tablet at the wait station, making the staff aware that a request has come in. The device is also equipped with an anti-theft detection system that's automatically triggered if the device is removed from the table.

Optional customer app

In addition to using the handheld device to signal servers, consumers can download a free app that connects their phones to the Owl. They will be notified of a successful connection when a flashing white light illuminates the Owl. Once the download is complete, customers can view the menu, order meals and share their dining experiences using social media. When a customer tips the device to signal an order, a blue light will signal a server while sending an alert to the restaurant manager. The manager's app will detect the table's location, and send an acknowledgement to the customer. The system will also track the time it takes for servers to respond to the incoming request. Sometimes customers prefer not to be interrupted by servers. When the device is tipped in the direction of the "do not disturb" icon, a white light activates the privacy feature and notifies the restaurant manager of the "do not disturb" request. Customers who are ready to pay can avoid unnecessary delays. A magenta-colored light will illuminate the device while a "pay" alert is sent to the management app.

Analytics and customization

Owl measures device performance including power, battery level and location. In addition, activity history is stored on each device. And managers can evaluate server response data to reward employees. Customized, branded versions of Owl are available. For information on becoming a reseller, contact

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

USAePay | Impact Paysystems | Electronic Merchant Systems | Inovio | Board Studios, Inc.