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Table of Contents

Lead Story

Fostering a payments culture of giving

News

Industry Update

EMVCo to improve standard for e- and m-commerce

New payments player teams with Dallas Cowboys

Google the latest billion-dollar settlement denier to sue Visa, MasterCard

Softcard hits another snag, lays off staff

Features

The IoT - fact or fiction?

Education key to mobile adoption

ISOMetrics:
Data breaches across America

Views

Risk worth the reward High-risk: A macro perspective

Jeffrey I. Shavitz
Alternative Merchant Processing Inc.

Retail, why bite the brand that feeds you?

Dale S. Laszig
DSL Direct LLC.

Education

Street SmartsSM:
Pushing the limits of sales seasonality

Tom Waters and Ben Abel
Bank Associates Merchant Services

ISO goes to court: What to expect

Adam Atlas
Attorney at Law

Techology tools and tips to grow your business

Vicki M. Daughdrill
Small Business Resouces LLC

Company Profile

Expansion Capital Group LLC

New Products

Intelligent choice for connected,upscale dining

Owl
OMNI Brain Lab

Portfolio management to protect revenue, prevent chargebacks

Cardholder Dispute Resolution Network
Verifi

Inspiration

The Internet of people

Departments

Readers Speak

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

January 26, 2015  •  Issue 15:01:02

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Softcard hits another snag, lays off staff

The mobile payments initiative Softcard laid off as many as 60 staffers in what it describes as "simplifying" and "consolidating" operations into offices in Dallas and New York. "Softcard is taking steps to reduce costs and strengthen its business," the company stated. But some experts suggest the competition may be too stiff, and that the staff cuts are a sign the initiative is in trouble.

Softcard – a mobile wallet initiative launched by a joint venture among leading wireless carriers Verizon, AT&T and T-Mobile – has been plagued with an identity crisis and a growing army of competitors. Originally launched as ISIS, the company changed its name in the summer of 2014 to avoid confusion with the Islamist militant group known by the acronym ISIS.

Shortly after came news that Apple Inc. was launching a near field communication (NFC) -based mobile payment app, Apple Pay, which effectively locks out the Softcard app from the latest generation of Apple phones.

"What Softcard had was a good idea," said industry consultant Paul Martaus. But few things can trump Apple. "The fact is that once Apple makes a move it defines the marketplace," added Martaus, himself one of more than 1 million consumers Apple says now use Apple Pay.

What separates Apple Pay (which comes pre-installed with the iPhone 6) from other mobile payment apps is ease of use, proponents have noted. The app gets activated when a user waves an NFC-enabled iPhone 6 in the vicinity of an NFC-enabled terminal; the transaction is confirmed with a simple fingerprint swipe.

Softcard, on the other hand, requires multiple steps to initiate payments: opening the app, entering a PIN, selecting a payment card and confirming the purchase. Likewise for Google Pay. Both Google Pay and Softcard also need to be downloaded to compatible (Android) smartphones. "Seamlessness is the answer, and Apple Pay is seamless," Martaus said.

In addition to Apple Pay and Softcard, dozens of mobile payment schemes are available to consumers, including Google Pay (which also uses NFC) and CurrentC, a scheme backed by leading retailers that uses quick response codes in lieu of NFC to communicate with POS devices. CurrentC suffered some public backlash in the fall of 2014 when word leaked that key members of the retailer consortium were refusing to accept Apple Pay mobile payments through their NFC-enabled POS devices.

While mobile payments lag far behind other methods of paying by credit or debit cards, overall adoption is growing. This year U.S. consumers are expected to make nearly $10 billion in mobile payments, according to the digital marketing firm eMarketer, which expects that total to exceed $60 billion in 2017.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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