The Green Sheet Online Edition
July 14, 2014 • Issue 14:07:01
Retail analytics simplified
Providence, R.I.-based Swipely Inc. released the Summer '14 edition of its payments and customer-analytics platform. The platform aggregates information collected from the merchant's payment network, in-store systems and social websites into actionable data merchants can use to make informed marketing, operational and financial decisions, Swipely noted.
"With the Summer '14 release, we are excited to work with an exceptional group of larger hospitality and retail brands to help them make smarter, data-driven decisions to grow their business," said Angus Davis, Swipely founder and Chief Executive Officer. "We empower restaurants and local retailers with tools and technology previously available only to larger online companies."
Additional custom tools built into the latest product release include the ability to segment customers and share profile summaries network-wide, an easy to navigate national dashboard for tracking individual store performance and sales trends occurring at the brand level, the ability to monitor and manage customer feedback from leading online review websites, and corporate enforced access control so data and reports can be viewed by specific users.
Based on performance data derived from the platform, retail and hospitality managers can coach staff or restructure entire product lines to convert sales, according to Swipely. "We can tell which menu item brings customers back, which server does the best job selling wine and which dishes are the favorites of your most valuable customers," Davis said.
Additional benefits of Swipely Summer '14 include:
- Customer profile sharing across multiple locations
- Performance tracking across multiple units in one dashboard
- Customer feedback aggregation from leading online review sites
- Corporate control leveraging user access to internal networks
In addition, Swipely pointed out that its typical client is a restaurant or bar grossing over $1 million per location annually; however, the company's clients include both independent and multi-unit hospitality and retail businesses operating on a regional or national basis.
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