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Table of Contents

Lead Story

A new era begins at The Green Sheet

News

Industry Update

IRN settles with FTC over telemarketing scam

Data breach forces P.F. Chang's back to 'knucklebusters'

Merchants need to eliminate the FUD

Features

How mobile gaming strategies drive revenue

Views

Stop looking for a PCI mobile standard

Gary Glover
SecurityMetrics

Should prepaid companies be regulated like banks?

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Are you selling or telling? - Part 1: How will you know if you don't ask?

Tom Waters and Ben Abel
Bank Associates Merchant Services

Insist on a balanced agent agreement

Alex Nouri
EFT Direct

Stand up, be brief, sit down

Jeff Fortney
Clearent LLC

Company Profile

National Transaction Corporation (NTC)

New Products

Enterprise-grade tablet

ParTech Inc.
PAR Tablet 8

Retail analytics simplified

Swipely Inc.
Summer '14

Inspiration

Decisions at the point of choice

Departments

Readers Speak

Meet the Expert

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

July 14, 2014  •  Issue 14:07:01

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New Products

Retail analytics simplified

Product: Swipely Inc.

Providence, R.I.-based Swipely Inc. released the Summer '14 edition of its payments and customer-analytics platform. The platform aggregates information collected from the merchant's payment network, in-store systems and social websites into actionable data merchants can use to make informed marketing, operational and financial decisions, Swipely noted.

"With the Summer '14 release, we are excited to work with an exceptional group of larger hospitality and retail brands to help them make smarter, data-driven decisions to grow their business," said Angus Davis, Swipely founder and Chief Executive Officer. "We empower restaurants and local retailers with tools and technology previously available only to larger online companies." Additional custom tools built into the latest product release include the ability to segment customers and share profile summaries network-wide, an easy to navigate national dashboard for tracking individual store performance and sales trends occurring at the brand level, the ability to monitor and manage customer feedback from leading online review websites, and corporate enforced access control so data and reports can be viewed by specific users.

Based on performance data derived from the platform, retail and hospitality managers can coach staff or restructure entire product lines to convert sales, according to Swipely. "We can tell which menu item brings customers back, which server does the best job selling wine and which dishes are the favorites of your most valuable customers," Davis said.

Additional benefits of Swipely Summer '14 include:

In addition, Swipely pointed out that its typical client is a restaurant or bar grossing over $1 million per location annually; however, the company's clients include both independent and multi-unit hospitality and retail businesses operating on a regional or national basis.

www.swipely.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems