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Table of Contents

Lead Story

A new era begins at The Green Sheet

News

Industry Update

IRN settles with FTC over telemarketing scam

Data breach forces P.F. Chang's back to 'knucklebusters'

Merchants need to eliminate the FUD

Features

How mobile gaming strategies drive revenue

Views

Stop looking for a PCI mobile standard

Gary Glover
SecurityMetrics

Should prepaid companies be regulated like banks?

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Are you selling or telling? - Part 1: How will you know if you don't ask?

Tom Waters and Ben Abel
Bank Associates Merchant Services

Insist on a balanced agent agreement

Alex Nouri
EFT Direct

Stand up, be brief, sit down

Jeff Fortney
Clearent LLC

Company Profile

National Transaction Corporation (NTC)

New Products

Enterprise-grade tablet

ParTech Inc.
PAR Tablet 8

Retail analytics simplified

Swipely Inc.
Summer '14

Inspiration

Decisions at the point of choice

Departments

Readers Speak

Meet the Expert

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

July 14, 2014  •  Issue 14:07:01

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The Mobile Buzz:
How mobile gaming strategies drive revenue

Mobile payment providers might take a page from the digital gaming industry and create richer customer experiences, because that is the secret to success in the hyper competitive gaming market, according to SuperData Research LLC. In Gaming analytics ABCs, a webinar sponsored by Treasure Data LLC, SuperData analyzed two mobile game platforms: Supercell's Clash of Clans and Riot's League of Legends.

SuperData said Clash of Clans has been the top grossing app in the leading app stores since February 2014 and makes over $100 million a month from over 100 million monthly active users. Clash of Clans operates on a core loop of game play, where players collect resources in the form of Elixir Coins and points that are used to build and train troops. These clans then engage in battles, where more coins and points are up for grabs. When players complete levels, or spend money toward that goal, they receive Gems.

The interactive and highly addictive game play leads to monetization, as players are willing to pay more to progress faster in the game. Additionally, the deeper players progress in the game, the more they have to pay to sustain it. SuperCell also employs analytics to break down its users into groups, called cohorts, to understand how they spend in the game and when they stop playing. This information is then used to engage cohorts to get them to play longer and spend more money.

A league of their own

Meanwhile, League of Legends is the most played game in the world, according to SuperData. Game play involves teams of five that play 35 to 45 minute matches in real time via smartphones.

Unlike Clash of Clans, League of Legends relies not on high spending to drive revenue, but on a low barrier to entry for gamers, which creates a lot of gamers who spend a little money apiece. League of Legends uses high engagement and social interaction among players to retain them. In both instances, revenue is driven by game publishers being able to build social communities among players and embed the games into users' lifestyles.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems