GS Logo
The Green Sheet, Inc

Please Log in

A Thing
View Archives

View flipbook of this issue

Care to Share?

Table of Contents

Lead Story

2014: A promising year in payments - Part 1


Industry Update

Wal-Mart alleges Visa monopoly in suit

Will Durbin ruling spur EMV transition?

Spurning of secure element, end of XP support present opportunities


Windows Phone gets first mobile POS


PayPal, Starbucks, Apple, Square: Which is the one to watch, and why?

Ken Musante
Eureka Payments LLC


Street SmartsSM:
A day in the life

Tom Waters and Ben Abel
Bank Associates Merchant Services

Going social: Where to start

Michael Gavin
Merchant Warehouse

Hiring employees - Part 3

Vicki M. Daughdrill
Small Business Resources LLC

A strong work ethic in today's payments sphere

Jeff Fortney
Clearent LLC

Company Profile

Open The BIG Doors


New Products

A better route to sales

BlueSnap intelligent payment routing
BlueSnap Inc.

Inventory movers go mobile

PayOS Inventory Management
SecureNet Payment Systems LLC


Healthy people, healthy business


Readers Speak

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

April 14, 2014  •  Issue 14:04:01

previous next

New Products

A better route to sales

Product: BlueSnap intelligent payment routing

As a global payment gateway provider BlueSnap Inc. understands the importance of closing the sale, particularly in e-commerce environments where the average transaction fail rate hovers around 17 percent, according to data published by Spreadly Inc. To counteract this problem BlueSnap has deployed big data in a manner that is expected to improve conversions by 5 to 10 percent, which can translate into increased revenue for the company's online and mobile merchant clients.

According to BlueSnap, hundreds of data combinations, including shopper location, currency, merchant location, transaction amount and card type are analyzed to optimally route transactions through its intelligent payment routing system.

"Big data has become so complex, especially with global payments, and we have simplified it with our business intelligence tool," said Ralph Dangelmaier, BlueSnap Chief Executive Officer. "With the power of intelligent payment routing, we are increasing sales for merchants and putting more revenue in their pockets so they can focus on building their business."

Failed transactions occur for a variety of reasons, from differing acquirer policies to difficulties in the transaction process itself. Examples for transaction failure include such factors as an out-of-date payment source, complications with a bank network, or a poor network connection between the point of purchase and merchant. The company said it evaluates the merchant's unique business model and adjusts the payment processing to optimize online sales.

BlueSnap's intelligent payment routing system automatically switches transactions between acquiring banks to maximize the payment success. A built-in default function will link to an alternate bank in the event of a transaction failure. The system is also programmed to retry failed recurring charges and notify shoppers when an update in billing information is required. All combined, these tactics are designed to yield higher payment conversions by eliminating sales barriers.

BlueSnap customers also receive access to multiple acquiring options with payment acceptance in 180 countries in 29 languages, 60 currencies and 110 different payment types. The intelligent payment routing service is included at no additional cost, BlueSnap noted.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

previous next

Spotlight Innovators:

North American Bancard | USAePay | Board Studios