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Table of Contents

Lead Story

2014: A promising year in payments - Part 1

News

Industry Update

Wal-Mart alleges Visa monopoly in suit

Will Durbin ruling spur EMV transition?

Spurning of secure element, end of XP support present opportunities

Features

Windows Phone gets first mobile POS

Views

PayPal, Starbucks, Apple, Square: Which is the one to watch, and why?

Ken Musante
Eureka Payments LLC

Education

Street SmartsSM:
A day in the life

Tom Waters and Ben Abel
Bank Associates Merchant Services

Going social: Where to start

Michael Gavin
Merchant Warehouse

Hiring employees - Part 3

Vicki M. Daughdrill
Small Business Resources LLC

A strong work ethic in today's payments sphere

Jeff Fortney
Clearent LLC

Company Profile

Open The BIG Doors

Isis

New Products

A better route to sales

BlueSnap intelligent payment routing
BlueSnap Inc.

Inventory movers go mobile

PayOS Inventory Management
SecureNet Payment Systems LLC

Inspiration

Healthy people, healthy business

Departments

Readers Speak

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

April 14, 2014  •  Issue 14:04:01

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Will Durbin ruling spur EMV transition?

On March 21, 2014, a three judge panel at the U.S. Court of Appeals for the District of Columbia Circuit threw out the previous ruling that ordered the Federal Reserve Board to reevaluate its implementation of debit card regulations mandated by the Durbin Amendment to the 2010 Dodd-Frank Act. The appeals court ruling eases regulatory uncertainty for an industry grappling with the challenges of transitioning the entire payments infrastructure to the Europay/MasterCard/Visa (EMV) chip card standard.

The appeals court unanimously overturned the July 2013 opinion of Judge Richard J. Leon of the U.S. District Court for the District of Columbia on the grounds that the Fed reasonably interpreted the demands of the Durbin Amendment when it capped debit card interchange fees at 21 cents per transaction and implemented debit routing regulations.

Since the Fed's rules went into effect in October 2011, retailers, retail associations, and the Durbin Amendment's sponsor, Sen. Richard Durbin, D-Ill., have argued that the Fed misinterpreted Congress' mandate and set the fee cap too high. The National Retail Federation, among others, appealed the Fed's implementation in court, which resulted in Judge Leon's decision. The Fed appealed that decision, and the court agreed with the Fed.

Circuit Judge David S. Tatel stated in the court's opinion that the plaintiffs had a "steep hill to climb" to convince the judges that the Fed's interpretation of the Durbin Amendment was improper. "Congress directed the Board to issue rules that would accomplish a particular objective, leaving it to the Board to decide how best to do so, and the Board's rule seems to comply perfectly with Congress's command," he wrote.

Judge Tatel also denounced merchants' argument that the Fed's debit transaction routing provision that two networks be available for every transaction was anti-competitive. On that count, the judge commented, "[F]ar from summiting the steep hill, the merchants have barely left base camp."

Reactions

While the payments industry was unanimously opposed to passage of the Durbin Amendment, and retail groups that pushed for the amendment decry how it was implemented, the lines of disagreement are still clearly drawn.

NACS, the convenience store association and chief plaintiff in the retailers' appeal, stated, "It is unfortunate that the D.C. Circuit Court of Appeals misread the law and the Federal Reserve's rule on debit swipe fees. Any rule that would allow profit margins of more than 1,000 [percent] and raise fees on many transactions clearly violates the letter and intent of the law Congress passed.

The NRF agreed. The retail association's chief lawyer, Mallory Duncan, said, "The Fed ignored congressional intent and worked to shield debit card companies and big banks. A self-described victory for the banks usually results in higher costs for consumers."

On the other hand, Electronic Transactions Association CEO Jason Oxman said the best part of the D.C. court's decision was the "prospect that the financial industry and merchants can move past this longstanding litigation and resume our focus on providing the best possible services to consumers."

Analysis

Boston-based Mercator Advisory Group analyzed the ruling from both debit and prepaid card angles. Ben Jackson, Senior Analyst, Prepaid Advisory Service, at Mercator, said Judge Leon's decision did not materially affect the prepaid card industry, because exemptions to the interchange cap provision given to prepaid card providers were left untouched.

However, if Judge Leon's decision had stood and the Fed was forced to expand its network routing mandate to having four networks available on every transaction, the prepaid card industry would have been under the gun, according to Jackson.

Ron Mazursky, Director of the Debit Advisory Service at Mercator, said the renunciation of Judge Leon's decision allowed debit card issuers to breathe a "sigh of relief" as it concerned the complicated transition to EMV. The possibility that debit card interchange fees would be lowered even further, and that more routing options would be required, had reduced the industry "to a relative standstill regarding implementation of EMV on debit cards," he stated.

Mazursky said some issuers claimed that lowering debit card interchange further would put their programs in the red. He further noted that Judge Leon's requirement that merchants be given the choice between two PIN and two signature debit networks for the routing of each debit card payment "created problems" for EMV implementation.

"Payment networks have noted that debit issuers were awaiting the appeals court ruling to decide whether to move ahead with the higher cost EMV or delay the EMV decision based on a longer term evaluation," Mazursky wrote.

Payment consultant Paul Martaus went even further. "If [Judge Leon's] judgment had been upheld, it would have forced every card on the planet to be redesigned and reissued," he told The Green Sheet. "Trillions of dollars worth of effort to bring EMV up to date would have gone for naught because what he demanded in his ruling was technologically impossible given the current state of card technology."

Martaus believes the Durbin Amendment was misguided from the start, because lawmakers and even regulators did not understand how the payments industry functions. He said his conclusion is supported by the fact that the amendment focused on interchange rather than the discount rate. "They did not put a cap on discount because they mistakenly thought that interchange was the culprit," he said.

Martaus noted that many ISOs have taken advantage of this shortcoming in the amendment by offering retailers a "blended" rate that allows ISOs to pocket bigger fees despite a reduction in interchange.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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