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Table of Contents

Lead Story

According to the street

News

Industry Update

February brings new payment schemes

Durbin delaying EMV road map

Checkout surcharging facts debated

Features

How effectively are banks reaching financially underserved?

Research Rundown

Selling Prepaid

Prepaid in brief

Prepaid leading 'a la carte' revolution

Praise, criticism for UC card programs

Views

Are your merchants surcharging card customers?

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Heed merchants' red flags to strengthen your business

Jeff Fortney
Clearent LLC

Can bitcoins become a full-fledged payment system?

Nicholas Cucci
Network Merchants Inc.

How ISOs can work more effectively with MLSs

Christopher Briller and Sean O'Neil
MerchantPro Express LLC

Is relationship selling on the rocks?

Dale S. Laszig
Castles Technology Co. Ltd.

Use the right words to create new revenue via ACH

Sandy Jensen
Empire Bank

Company Profile

Charge Card Systems Inc.

Layered Technologies Inc.

New Products

A portal for ISO apps

P2 App Portal
POS Portal Inc.

ATM without the card

Cardless ATM
Diebold Inc.

Inspiration

Make the most of work

Departments

Readers Speak

2013 events calendar

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

February 25, 2013  •  Issue 13:02:02

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February brings new payment schemes

Corporations continue to invent new ways for consumers to pay for products and for merchants to connect with consumers. On Feb. 5, 2013, American Express Co. synchronized its credit cards with Twitter Inc. to allow consumer purchases on the social media site.

The following week, Boston-based mobile payment company LevelUp Inc. teamed with ShopKeep POS to allow merchants to build customer loyalty directly at the POS.

AmEx enables Twitter purchases

AmEx is enabling its customers to sync their bankcards with Twitter hashtags and use the social media service to buy American Express Gift Cards and products from companies such as Sony Corp., Amazon Inc. and Urban Zen Foundation. (A hashtag is a one-word tag prefixed with a hash sign and embedded in a Twitter message).

Card members use AmEx's proprietary Card Sync technology to link payments with their Twitter accounts. Since March 2012, AmEx customers have been able to use Card Sync with Twitter to obtain couponless savings from merchants.

"Based on the initial success of AmEx Sync for offers, we know there is significant power in combining our assets with Twitter's platform to bring value to card members and merchants," said Leslie Berland, AmEx Senior Vice President of Digital Partnerships and Development.

"Now, we're leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce."

Loyalty via iPad

The partnership between ShopKeep POS and LevelUp is focused on merchants. LevelUp integrated its loyalty platform with the ShopKeep POS software for Apple Inc. iPads. The new integration allows merchants to make sales and accept LevelUp payments on the ShopKeep POS iPad register without having to switch POS devices.

ShopKeep POS consolidates LevelUp transactions with other transaction information into single reports that can be accessed from multiple devices. Merchants benefit from LevelUp's 0 percent payment processing fees and can participate in loyalty programs to retain customers.

LevelUp CEO and "Chief Ninja" Seth Priebatsch said, "By integrating with ShopKeep, we're making the process of accepting mobile payments easier than ever before. A big part of our continued quest to bring mobile payments to everyone is making LevelUp work seamlessly with the existing systems our merchants use every day."

For additional news stories, please visit www.greensheet.com and click on "Read the Entire Story" in the center column below the latest news story excerpt. This will take you to the full text of that story, followed by all other news stories posted online.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services