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Table of Contents

Lead Story

Long live the check

Patti Murphy
ProScribes Inc.

News

Industry Update

Ruling a window to hot legal topic

NFC not paramount in expert testimony

NRF will try to block settlement

PCI SSC offers IT accreditation program

Features

GS Advisory Board:
Views on Visa's FANF

Research Rundown

Meet The Expert: Rick Slifka

ISOMetrics:
Consumer payment habits

Why advertise?

Selling Prepaid

Prepaid in brief

Is direct deposit the secret to prepaid's future?

Players profit from open currency

Views

Check fraud is the problem, RDC is a solution

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Start with a strong foundation

Jeff Fortney
Clearent LLC

Stage set for expansion of mobile payments

Henry Helgeson
Merchant Warehouse

The mobile app's role in marketing and sales

Ron Tunick ('Coach')
Nations Transaction Services

New era, same old game for MLSs

Dale S. Laszig
Castles Technology Co. Ltd.

Prepare for the mPOS wave

Rick Berry
ABC Mobile Pay Inc.

Health-care fraud: Back with a vengeance

Nicholas Cucci
Network Merchants Inc.

Company Profile

Central Payment Co. LLC

New Products

A POS for Main Street merchants

POS-itivity!
CardWare International

Bringing social order to business

The Social Merchant
The Social Merchant

Inspiration

A lesson from the Greeks

Departments

Forum

2012 events Calendar

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

September 24, 2012  •  Issue 12:09:02

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New Products

Bringing social order to business

Product: The Social Merchant

Merchants often lack the tools and time necessary to engage customers through social media. With the rising popularity of social media, one negative review placed on a prominent social network can quickly damage the reputation of a business - if left unchecked.

To help empower merchants, a team of information technology professionals with extensive coding and user-interface experience in merchant- and consumer-centric processing collaborated to develop The Social Merchant, an online communications hub. The platform enables merchants to connect to major social media websites where they can create and monitor social activity, explore customer reviews and ratings, obtain competitive analyses and manage other social media functions.

The TSM dashboard allows merchants to control all social media and access multiple Internet profiles using a single login. When monitoring the major networks, users can view comments in real time and respond quickly to customer concerns, TSM said. The Competitor Watch feature monitors competitors' offers and promotions and reveals what consumers are saying about the competition.

Taking it a step further, TSM lets merchants view who is interacting with their businesses and how customers are sharing merchant social site content. According to TSM, merchants can categorize fans and uncover key influencers within the group, flag activity by keyword to highlight relevant events or brand-related terms, tag posts and comments, and assign and prioritize tasks for staff.

TSM's reporting and analytics functions allow users to export data from multiple networks with detailed charts for monitoring the progress of social campaigns and activity. And it integrates with online tools like Google Analytics as well.

Built-in templates for creating Facebook pages can be updated to reflect coupon offers, contests or special promotions that can be prescheduled for publishing at a later date. Merchants can define terms and conditions, such as placing limits on the number of items available, setting minimum purchase requirements or restricting dates. Merchants can also incorporate quick response and bar codes into their online social media campaigns, the company said.

TSM offers three monthly plans, which are based on the number of store locations. The Storefront plan features standard reporting for one location; the Main Office plan delivers multilocation reporting for merchants with 2 to 4 locations; and the Enterprise plan provides custom reporting for merchants with 5 to 10 locations.

The Social Merchant
800-409-0804
www.thesocialmerchant.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services | Wirecard