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Table of Contents

Lead Story

Long live the check

Patti Murphy
ProScribes Inc.

News

Industry Update

Ruling a window to hot legal topic

NFC not paramount in expert testimony

NRF will try to block settlement

PCI SSC offers IT accreditation program

Features

GS Advisory Board:
Views on Visa's FANF

Research Rundown

Meet The Expert: Rick Slifka

ISOMetrics:
Consumer payment habits

Why advertise?

Selling Prepaid

Prepaid in brief

Is direct deposit the secret to prepaid's future?

Players profit from open currency

Views

Check fraud is the problem, RDC is a solution

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Start with a strong foundation

Jeff Fortney
Clearent LLC

Stage set for expansion of mobile payments

Henry Helgeson
Merchant Warehouse

The mobile app's role in marketing and sales

Ron Tunick ('Coach')
Nations Transaction Services

New era, same old game for MLSs

Dale S. Laszig
Castles Technology Co. Ltd.

Prepare for the mPOS wave

Rick Berry
ABC Mobile Pay Inc.

Health-care fraud: Back with a vengeance

Nicholas Cucci
Network Merchants Inc.

Company Profile

Central Payment Co. LLC

New Products

A POS for Main Street merchants

POS-itivity!
CardWare International

Bringing social order to business

The Social Merchant
The Social Merchant

Inspiration

A lesson from the Greeks

Departments

Forum

2012 events Calendar

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

September 24, 2012  •  Issue 12:09:02

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Prepare for the mPOS wave

By Rick Berry

I routinely encounter restaurant owners - particularly of quick-service eateries - who have begun thinking about moving to a mobile payment solution for their customers. Yet they still hesitate. The most common reason for their reluctance to adopt this new payment mode is the perception of additional cost.

And indeed, if things were like they used to be - when it used to cost thousands of dollars per station to set up - it really would be out of reach for most owners of one-store restaurants. Yet the equation has changed. Those of us who are immersed in this technology every day know it so well that we sometimes forget how many of our potential customers are just beginning to realize what is possible.

What is beginning to drive change is the widespread use of tablets. Devices like the iPad are starting to show up everywhere in restaurants and bars. And once the owners see their advantages and truly understand what they can do for their businesses, they are ready to make a change.

Many have found that mobile POS (mPOS) systems are efficient time-savers that can also add a "coolness" factor to restaurants that use them. How much is that worth in sales?

More than a device

A good system is not just a cash register and payment processor. It is also an integrated end-to-end system that efficiently manages the entire work flow between the front-end POS system feature set and the back-end web-based management site.

The system can integrate with enterprise resource planning (ERP) or accounting and bookkeeping software modules. Some examples include Intuit Inc.'s QuickBooks, Sage Group PLCs Sage 100 ERP (formerly known as MAS 90), and SAP America's ERP and accounting packages.

This may sound like a lot of techno-speak, but I want to emphasize that mobile payment systems do more than just ring up sales. They can integrate with your entire back-office work flow and information flow.

Are your merchants still wondering if mPOS is for them? Let's review the primary reasons merchants should consider adding these systems to their payment capabilities. Mobile POS can help merchants in six ways:

They have also come to expect the option of emailed or texted receipts. By exemplifying a concern for the environment and operating in a paperless manner, mobile-savvy businesses gain respect and loyalty. By running cutting-edge businesses and providing unforgettable service while trying their best to go green, merchants will gain good word-of-mouth. Their customers will be spreading the word, especially on social media.

mPOS in action

A cutting edge example of mPOS in action is the new iPad app that Jakks Pacific Inc. developed for Target Corp. The solution is in the process of being tested at specific Target stores throughout the nation.

The app allows customers to make shopping lists, get product information and check pricing. And when they are at Target, the app directs them through the store using Target's mascot dog with the red target around its eye.

Shoppers can continue to add items to the list and compare products by scanning stock-keeping unit bar codes into the app with the iPad's camera. The app also includes games and coupon offers to make the shopping experience fun for the family.

The app can also be used by Target employees to track shelf space, manage and restock inventory, and design aisle layout plans quickly and easily. That's just one mPOS example. So many more are here and being developed.

The mobile commerce wave is building. If you get out in front with the right products and advice about how to implement mobile payments, you will help your merchants and restaurateurs catch the wave and get one exciting ride from it. I've discussed a portion of what the burgeoning mobile payments sphere has to offer; it's up to you to study the most promising options that are emerging and choose the most suitable ones for your clients.

Merchants who don't act in time will find themselves paddling hard to catch up to their competitors. Because the switch to mobile POS is coming. Indeed, it's almost here.

Rick Berry is the President of ABC Mobile Pay Inc., a Valencia, Calif.-based company specializing in providing affordable software-as-a-service POS solutions. Rick can be reached at rick@abcmobilepay.com.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services