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Table of Contents

Lead Story

Join the race to prepaid

News

Industry Update

PayPal aims for ubiquity with new partnerships

MasterCard's EMV push, introduction of mobile POS

Hactivists nab and leak 1.7 gigabytes of sensitive data

PCI SSC issues mobile help, calls for SIG topics

Features

Payments industry infographic

Research Rundown

ISOMetrics:
Prepaid in ascendance

Selling Prepaid

Prepaid in brief

Repeal of N.J. gift card law advances

CFPB takes first steps to regulate prepaid

Education

Street SmartsSM:
Do your best and move on - no matter what

Jeff Fortney
Clearent LLC

A sense of urgency

Steve Norell
US Merchant Services Inc.

The shifting ground of pricing

Adam Atlas
Attorney at Law

What is the most productive thing you've done today?

Tom Waters
Bank Associates Merchant Services

Marketing your business with YouTube

Peggy Bekavac Olson
Strategic Marketing

Company Profile

Veritrans Merchant Services LLC

New Products

A new 'Jack' in town

PaySaber Jack
USA ePay

Hand-held printer hits stateside

SPP-R300 mobile printer
Bixolon America Inc.

Inspiration

Each sale is a new tent to pitch

Departments

10 Years ago in The Green Sheet

Forum

Resource Guide

Datebook

Miscellaneous

2012 events Calendar

A Bigger Thing

The Green Sheet Online Edition

June 11, 2012  •  Issue 12:06:01

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ISOMetrics

Prepaid in ascendance

A seismic shift seems to be occurring in what payment devices younger generations of consumers are opting to use. Synergistics Research Corp. research published in The Future for Prepaid Cards suggests that younger generations are adopting prepaid cards - especially general purpose reloadable (GPR) cards - at an accelerating rate.

Synergistics found that the proportion of consumers who use GPR cards has doubled since 2008.

According to Synergistics, the reasons for this phenomena are threefold: heavy promotion of prepaid products in the marketplace, legal and regulatory issues that favor prepaid card usage over credit and debit card usage, and the increasing comfort of consumers in using payment cards in general.

Based on its research, Synergistics advises financial service providers to implement prepaid card programs to enjoy their share of the growing prepaid market.

"Not only should prepaid card programs be undertaken for their revenue opportunities, but also as a defensive measure as consumers, particularly younger consumers, turn to prepaid cards as substitutes for other transaction vehicles, such as checking accounts and credit cards," Synergistics said.

Prepaid in ascendance

Source: Synergistics Research Corp., The Future for Prepaid Cards, January 2012

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems