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Table of Contents

Lead Story

Join the race to prepaid

News

Industry Update

PayPal aims for ubiquity with new partnerships

MasterCard's EMV push, introduction of mobile POS

Hactivists nab and leak 1.7 gigabytes of sensitive data

PCI SSC issues mobile help, calls for SIG topics

Features

Payments industry infographic

Research Rundown

ISOMetrics:
Prepaid in ascendance

Selling Prepaid

Prepaid in brief

Repeal of N.J. gift card law advances

CFPB takes first steps to regulate prepaid

Education

Street SmartsSM:
Do your best and move on - no matter what

Jeff Fortney
Clearent LLC

A sense of urgency

Steve Norell
US Merchant Services Inc.

The shifting ground of pricing

Adam Atlas
Attorney at Law

What is the most productive thing you've done today?

Tom Waters
Bank Associates Merchant Services

Marketing your business with YouTube

Peggy Bekavac Olson
Strategic Marketing

Company Profile

Veritrans Merchant Services LLC

New Products

A new 'Jack' in town

PaySaber Jack
USA ePay

Hand-held printer hits stateside

SPP-R300 mobile printer
Bixolon America Inc.

Inspiration

Each sale is a new tent to pitch

Departments

10 Years ago in The Green Sheet

Forum

Resource Guide

Datebook

Miscellaneous

2012 events Calendar

A Bigger Thing

The Green Sheet Online Edition

June 11, 2012  •  Issue 12:06:01

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MasterCard's EMV push, introduction of mobile POS

MasterCard Worldwide is encouraging adoption of Europay/MasterCard/Visa (EMV) technology and working to ensure its payment rails are included as an option in the latest mobile devices.

Speaking at the Smart Card Alliance's NFC Solutions Summit 2012 in Burlingame, Calif., May 23, 2012, James Anderson, MasterCard Senior Vice President for Mobile and Emerging Payments, noted that EMV has the ability to provide quick, relevant data when, for example, people want more information about exhibits in museums or more information about advertised products. "Payment can be an enabler to a rich ecosystem of services," he said.

Anderson also said MasterCard embraced near field communication (NFC) because it has the "fundamental requirements" for payment security in the transaction, and it allows a two-way exchange of information between payor and payee.

MasterCard is participating in the Google wallet and the Isis wallet launches, Anderson pointed out. "We are going from an environment where the payment device is the center of the industry" to a new model where there are opportunities to leverage the mobile platform and consumer preferences on a shared platform, he stated.

Anderson called for standardization of both the wallet interface and security. "Standardization across payment networks - that's what we do," he said, adding that MasterCard has already certified several new mobile devices as 'PayPass Ready,'" that is, capable of NFC payment.

Calls for industry cooperation

MasterCard is also forming a multi-industry group to help networks, issuers, merchants, acquirers, processors, terminal manufacturers, card manufacturers and others implement EMV in the United States.

Chris McWilton, MasterCard President of U.S. Markets, said, "Industry collaboration has proven to be critical to the successful migration to EMV in other parts of the world. It's our goal to bring the industry together in an objective forum."

MasterCard envisions the group focusing primarily on providing guidance on technical issues and standardization, creating common terms, descriptions and guidelines for EMV devices, and sharing and implementing best practices.

New mobile POS program

In addition, MasterCard is launching a global effort to educate mobile POS solution providers and merchants on best practices when using new mobile POS technology.

The MasterCard Mobile Point-of-Sale (MPOS) Best Practices document includes advice on securing MPOS payment applications, securing transaction data captured by an MPOS card reader accessory, securing personal account numbers, EMV chip transactions and more.

MasterCard solution providers can check their solutions against MasterCard Best Practices and apply to be listed on the company's website. Registration for the program begins in July 2012.

For additional news stories, please visit www.greensheet.com and click on "Read the Entire Story" in the center column below the latest news story excerpt. This will take you to the full text of that story, followed by all other news stories posted online.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems