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The Green SheetGreen Sheet

The Green Sheet Online Edition

May 28, 2012 • Issue 12:05:02

New Products

A secure platform for restaurants

Product: SmartLink for Restaurants
Company: Heartland Payment Systems Inc.

During the National Restaurant Association's annual show in May 2012, Heartland Payment Systems Inc. launched SmartLink for Restaurants, a managed network service that provides secure, high-speed transport of card transaction data and back-office information to help single- and multiple-location restaurants operate more efficiently.

"With more than 12,000 SmartLink installations online in the petro/convenience store market, Heartland is now bringing our managed network solution expertise to the restaurant industry," said Michael Youngkin, Director of Client Network Solutions for Heartland. "SmartLink provides a perfect synergy between communications and card processing to make it easier for restaurateurs to run their establishments."

Delivering a fully managed secure sockets layer network for secure payment applications and a virtual private network for store systems, back-office systems and most store devices, SmartLink for Restaurants was designed to maximize network connectivity and minimize communication expenses for restaurants of all sizes, the company stated.

According to Heartland, by segmenting electronic payment transactions from other network traffic, SmartLink for Restaurants helps fulfill Payment Card Industry (PCI) Data Security Standard (DSS) requirements. Segmentation also permits rapid deployment of other crucial applications that may require broadband connectivity. Regardless of network size, with SmartLink restaurants can consolidate multiple communication lines into a single high-speed connection, Heartland said.

Other SmartLink features include secure, monitored network communication for freezer temperature monitoring, Voice over IP, back-office systems support, digital signs, email and managed Wi-Fi Internet access. Restaurant applications supported by SmartLink include POS credit card processing; check authorization; ATM processing; electronic menu boards; digital video security monitoring; electronic accounting services; and heating, ventilation and air conditioning monitoring; among others.

"From the simplest secure connection at the point-of-sale to a fully managed solution that supports applications at multiple locations, SmartLink streamlines networked services, maximizes network connectivity, reduces costs and enhances operational efficiency by meeting the network needs of any sized restaurant operation," said Jan Rose, Alliance Manager of SmartLink Restaurant Client Network Solutions for Heartland.

Single location restaurants can reportedly self-install the SmartLink package with help desk support that guides users through the steps involved in making the connection to an existing broadband circuit. Multilocation establishments can connect SmartLink via CAT5 cable or other structured cabling. Heartland reported it provides secure card processing, mobile payments, payroll services and loyalty marketing to more than 60,000 restaurants nationwide.

Heartland Payment Systems Inc.
www.heartlandpaymentsystems.com end of article

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