The Green Sheet Online Edition
May 28, 2012 • Issue 12:05:02
A future-proof POS terminal
Change was eminent in October 2011 when Hypercom USA rebranded as Equinox Payments LLC after being acquired by an affiliate of The Gores Group LLC. At that juncture Equinox President Clint Jones said, "Equinox payment terminals sit at the intersection between the physical store and the virtual world of payment processing where our products achieve a balance between robust devices and secure applications."
In March 2012, Equinox began integrating the Isis Mobile Commerce Application, starting with its L5000 near field communication (NFC)-enabled terminal series. The Equinox L5300 was first to hit stores and offers an elegant customer-facing design that delivers high-resolution touch-screen capabilities, PIN debit, signature capture and an integrated contactless reader with NFC capabilities.
"Retailers in all tiers are moving to the L5000 because it gives them - for the first time - the ability to use payment terminals for far more than just accepting payments," stated Lloyd Baylard, Vice President Retail Solutions at Equinox. Such options include in-aisle product location, bar code price checking, gift card loading and health insurance card processing in pharmacies, among others.
"In fact, the value-added L5000 product family gives all multilane retailers the flexibility to meet the specific needs of each of their stores and, at the same time, provides the peace of mind of knowing that the industry's strongest security is at work in every one of these [Payment Card Industry PIN Transaction Security] 3.0-compliant devices," Baylard said.
The company noted that multimedia capabilities built into the L5300 include image and video playback functions and audio via an integrated speaker and audio jack. An illuminated keypad with large buttons helps prevent erroneous PIN entries. A high-quality, scratch resistant glass screen facilitates touch-screen responses. It's also equipped with flexible modular communications interfaces and a non-removable PCI-compliant privacy shield.
For merchants, Equinox's Remote Key Injection System allows for quick and secure key injection at the POS; the embedded X509 public key infrastructure security layer protects against terminal application hacking and malware attacks, according to Equinox.
Since releasing the L5300, the company has reported increased demand to load, host and manage third-party applications on its terminals. "Our EMV and contactless products, such as the L5300 ... customer-activated devices, act as a platform to support merchant and customer-facing applications, such as digital wallets and other near field communication offerings - all with an emphasis on security," said Will Rositer, Equinox Senior Vice President Sales and Marketing.
Equinox Payments LLC
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