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Table of Contents

Lead Story

The POS of tomorrow

News

Sen. Durbin, bankers criticize Fed rule

PCI to train, certify software integrators

Visa discusses DOJ probe, explains FANF, raises 'no signature' limit

Features

Microfinace News

Patti Murphy
InsideMicrofinance.com

Top 10 best practices for fighting credit card theft and fraud

Aaron Bills
3Delta Systems Inc.

Research Rundown

Isis moves closer to launch

ISOMetrics:
The future of POS technology

Selling Prepaid

Prepaid in brief

Banks seek relevance with prepaid

Customer support's centrality to open transit payments

Views

ACH and the POS: Not necessarily made for each other

Patti Murphy
ProScribes Inc.

Payments ripening on the vine

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
The hard, but valuable lessons of failure

Jeff Fortney
Clearent LLC

Paving the way to fraud deterrence

Nicholas Cucci
Network Merchants Inc.

Five tips for choosing the best POS system

David Robertson
Harbortouch

Company Profile

ExecuTech Lease Group

The Small Business Authority

New Products

A future-proof POS terminal

L5300
Equinox Payments LLC

A secure platform for restaurants

SmartLink for Restaurants
Heartland Payment Systems Inc.

Inspiration

Be grateful for no

Departments

10 Years ago in The Green Sheet

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

May 28, 2012  •  Issue 12:05:02

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New Products

A future-proof POS terminal

Product: L5300

Change was eminent in October 2011 when Hypercom USA rebranded as Equinox Payments LLC after being acquired by an affiliate of The Gores Group LLC. At that juncture Equinox President Clint Jones said, "Equinox payment terminals sit at the intersection between the physical store and the virtual world of payment processing where our products achieve a balance between robust devices and secure applications."

In March 2012, Equinox began integrating the Isis Mobile Commerce Application, starting with its L5000 near field communication (NFC)-enabled terminal series. The Equinox L5300 was first to hit stores and offers an elegant customer-facing design that delivers high-resolution touch-screen capabilities, PIN debit, signature capture and an integrated contactless reader with NFC capabilities.

"Retailers in all tiers are moving to the L5000 because it gives them - for the first time - the ability to use payment terminals for far more than just accepting payments," stated Lloyd Baylard, Vice President Retail Solutions at Equinox. Such options include in-aisle product location, bar code price checking, gift card loading and health insurance card processing in pharmacies, among others.

"In fact, the value-added L5000 product family gives all multilane retailers the flexibility to meet the specific needs of each of their stores and, at the same time, provides the peace of mind of knowing that the industry's strongest security is at work in every one of these [Payment Card Industry PIN Transaction Security] 3.0-compliant devices," Baylard said.

The company noted that multimedia capabilities built into the L5300 include image and video playback functions and audio via an integrated speaker and audio jack. An illuminated keypad with large buttons helps prevent erroneous PIN entries. A high-quality, scratch resistant glass screen facilitates touch-screen responses. It's also equipped with flexible modular communications interfaces and a non-removable PCI-compliant privacy shield.

For merchants, Equinox's Remote Key Injection System allows for quick and secure key injection at the POS; the embedded X509 public key infrastructure security layer protects against terminal application hacking and malware attacks, according to Equinox. Since releasing the L5300, the company has reported increased demand to load, host and manage third-party applications on its terminals. "Our EMV and contactless products, such as the L5300 ... customer-activated devices, act as a platform to support merchant and customer-facing applications, such as digital wallets and other near field communication offerings - all with an emphasis on security," said Will Rositer, Equinox Senior Vice President Sales and Marketing.

Equinox Payments LLC
877-497-3726
www.equinoxpayments.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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