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Table of Contents

Lead Story

Financing options proliferate in payments sphere

News

Industry Update

It's a Square world after all

Patent infringement ruling favors card brands

PCI SSC releases encryption update

NY attorney general files suit against POS leasing firm

Trade Association News

Features

Harnessing the power of questions

The art of social media speak

Selling Prepaid

Prepaid in brief

What prepaid can learn from the EPA

Plastic Jungle unlocks new meaning of money

Views

Mobile technology and the acquiring chain

Mustafa Shehabi
PayCube Inc.

Education

Street SmartsSM:
How to avoid that 'What just happened?' moment

Jeff Fortney
Clearent LLC

Experts reveal their social media strategies

Peggy Bekavac Olson
Strategic Marketing

Ace your sales interview

Alan Kleinman
Meritus Payment Solutions

Don't let your processor do this to you

Adam Atlas
Attorney at Law

Are you leaving your mark on merchants?

Steve Norell
US Merchant Services Inc.

New Products

Award-winning network security system

Phoenix PaySecure
Phoenix Managed Networks

Loyalty packs a punch

vPunch Rewards
vPromos Inc.

Inspiration

Go with the tech flow

Departments

10 Years ago in
The Green Sheet

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

May 14, 2012  •  Issue 12:05:01

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New Products

Loyalty packs a punch

Product: vPunch Rewards

When loyalty program provider vPromos Inc. demonstrated the newest version of its vPunch Rewards program at the 2012 Electronic Transactions Association Annual Meeting & Expo, the improvements were noticeable. Before the show, the company had tested the card-linked loyalty rewards program with merchants near its Dallas headquarters starting in early 2011.

Initially, customers were required to visit vPromo's website to join merchant rewards programs. Not any more. With the company's patent-pending Registration at POS enhancement, customers can now enroll at the merchant POS by simply providing a mobile text number. Once the number is entered into the payment terminal, a short-message-service text message is deployed, enabling customers to opt-in and complete the registration process.

Jeff Mankoff, founder and Chief Executive Officer of vPromos, stated, "vPunch Rewards is a merchant-centric program. Our clients are interested in building loyalty and rewarding their repeat customers, not the customers of a daily deal site or some other aggregator of online discounts. We've made loyalty marketing super simple for both merchants and consumers."

Since the online program is directly linked to customers' payment cards, no additional setup or punch cards are required on the part of merchants. All subsequent credit or debit card payments made with a registered card are tracked and automatically earn credit toward a vPunch Reward, which can reportedly be redeemed directly at the merchant's POS in real-time.

Customers must register at participating merchants to access individual rewards programs. The service allows merchants to set the rules, such as minimum purchase amount, number of punches needed to earn rewards and vPunch Reward amount. "Some merchants using the Registration at POS feature are reporting membership growth of more than 700 percent," said Robert Greenberg, Chief Marketing Officer at vPromos. "We are confident that our card-linked loyalty rewards program is the simplest and most innovative solution out there, and the ability to register new members right at the point of sale is a real game changer."

According to vPromos, the program is intended for merchants who would like to offer a customized loyalty program without having to invest in additional equipment or loyalty rewards cards. Mankoff added that the company is committed to bringing cost-effective rewards programs to its clients and strategic partners. Other products and services in the vPromos suite include vGift, voupon, social media marketing and dashboard reporting.

vPromos Inc.
855-487-8624
www.vpromos.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Electronic Merchant Systems | Board Studios