The Green Sheet Online Edition
April 09, 2012 • Issue 12:04:01
Driving donations online for nonprofits
U.S. charitable donations are expected to reach nearly $360 billion this year, according to Atlas of Giving. And if you factor in the popularity of online fundraising and electronic donations, you have a perfect storm for strategic alliances in a sector that is booming. In February 2012, North American payment processor Moneris Solutions forged such an alliance with Cincinnati-based Global Cloud Ltd.
Through the partnership the Moneris eSelectPlus proprietary payment gateway will be integrated with Global Cloud's DonorDrive online fundraising software solution.
"DonorDrive is a best-in-class product, and Global Cloud is a best-in-class company," said Joe Garza, Senior Vice President, North American Alliances for Moneris Solutions. "We're extremely excited to be working with them. Together we can offer nonprofits unmatched expertise and experience in both payment processing and online fundraising."
Founded in 1997 with a mission to "'improve lives through web software and services for nonprofit organizations throughout North America," Global Cloud's online peer-to-peer fundraising, event management and social media outreach software appears to be on track, having already facilitated online fundraising for the American Society for the Prevention of Cruelty to Animals and the Children's Miracle Network.
"For Global Cloud, the decision to partner with Moneris made complete sense," said Paul Ghiz, co-founder and Managing Partner for Global Cloud. "They're one of North America's largest, most reputable payment processors. In addition, they have considerable experience working with the nonprofit community and understand their fundraising and payment processing needs well."
According to both companies, charities and nonprofits of all types are realizing the benefits of accepting electronic payments and donations, which include improved cash-flow, larger donations and the ability to set up recurring donations. The partnership also gives organizations the ability to use a single solution to manage all aspects of online fundraising campaigns rather than having to coordinate multiple vendors.
DonorDrive's customer resource management system can be integrated with a nonprofit's existing software to track such items as contact log, donor history, transactions, funds allocation, relationships, email and notes. DonorDrive also executes text message and email alerts and can manage donations offline. Recurring donations, 48-hour funding, quick account setup and stringent data security are among the joint benefits being touted by Moneris and Global Cloud.
Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.