The Green Sheet Online Edition
February 27, 2012 • Issue 12:02:02
Mobile wallet commerce platform
Wireless transaction and information messaging services provider, Apriva LLC, recently launched the Apriva Wallet, a mobile wallet devised to combine payments, loyalty, couponing, location-based services, social media and identification into a single, secure platform.
"The majority of mobile wallets that are in the market today offer only a limited set of services," said Apriva President Paul Coppinger.
"The Apriva Wallet is a flexible platform that can support a wide array of devices and networks and interoperate with a number of payments processors and financial institutions. We designed the Apriva Wallet from the ground up as a standalone solution that encompasses all of the features required for a rich mobile commerce experience."
According to Apriva, because the wallet is infrastructure-agnostic, it can operate within most any processor, financial institution or wireless carrier environment.
The mobile wallet accepts mag stripe, near field communication and Europay/MasterCard/Visa payments, and offers compatibility with Apple Inc. iOS and Google Inc. Android operating systems. A Microsoft Windows Mobile version is planned for release later in 2012.
The Apriva Wallet program supports enrollment and redemption at the POS, as well as initiates a loyalty wallet for future transactions. Customers opting in at participating merchants are able to instantly download the wallet onto their mobile devices.
Built on the AprivaTalk security protocol, the wallet's built-in transaction technology meets regulatory mandates. Since data is stored on Apriva's gateway rather than the device, risk of data exposure is diminished, Apriva noted.
The loyalty program embedded in the system can be branded, giving small merchants the unique advantages many large retailers have. Location-based technologies support geographically targeted offers.
Coupon and advertising features enable merchants to reach specific sets of customers. The product also integrates with Facebook and Twitter, so customers can share the retail experience.
For those involved in event venues, the wallet permits customers to purchase and download event tickets onto their mobile devices. Apriva Wallet can send an electronic receipt to a customer's mobile phone or email account, based on customer preference.
According to Coppinger, the goal of Apriva is to create a competitive advantage for merchant acquirers, ISOs and channel partners who resell its products.
"We've continued this philosophy by designing our wallet to operate within today's infrastructure, as well as support emerging technologies that are entering the marketplace in the future," he said. "We seek not to disrupt the payment ecosystem, but rather to enhance it and, over time, evolve it."
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