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Table of Contents

Lead Story

Payments industry boldly moves forward

News

Industry Update

FDIC warns banks about processors

IRS backs down on reconciliation requirement

Facebook becoming a payment business

Trade Association News

Features

GS Advisory Board:
Views on IRS reporting and TIN matching

It's time to build your sales force

Marc Beauchamp
Performance Training Systems

An interview with Harold Montgomery

Ken Musante
Eureka Payments LLC

Research Rundown

ISOMetrics:
Commanding retail categories

Minimal (but effective) marketing makeovers

Selling Prepaid

Prepaid in brief

Glitch in Google Wallet raises security concerns

FIs awaken to prepaid's power

Views

Shop small, shop local

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
The ins and outs of marketing

Bill Pirtle
C3ET Credit Card Consortia for Education & Training Inc.

Legal strategies for an evolving marketplace

Adam Atlas
Attorney at Law

Modern payment pros fill the knowledge gap

Nicholas Cucci
Network Merchants Inc.

MLSs are masters of change

Dale S. Laszig
Castles Technology Co. Ltd.

Company Profile

Harbortouch

New Products

Mobile wallet commerce platform

Apriva Wallet
Apriva LLC

Inspiration

Are you trying too hard?

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

February 27, 2012  •  Issue 12:02:02

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New Products

Mobile wallet commerce platform

Product: Apriva Wallet

Wireless transaction and information messaging services provider, Apriva LLC, recently launched the Apriva Wallet, a mobile wallet devised to combine payments, loyalty, couponing, location-based services, social media and identification into a single, secure platform.

"The majority of mobile wallets that are in the market today offer only a limited set of services," said Apriva President Paul Coppinger.

"The Apriva Wallet is a flexible platform that can support a wide array of devices and networks and interoperate with a number of payments processors and financial institutions. We designed the Apriva Wallet from the ground up as a standalone solution that encompasses all of the features required for a rich mobile commerce experience."

According to Apriva, because the wallet is infrastructure-agnostic, it can operate within most any processor, financial institution or wireless carrier environment.

The mobile wallet accepts mag stripe, near field communication and Europay/MasterCard/Visa payments, and offers compatibility with Apple Inc. iOS and Google Inc. Android operating systems. A Microsoft Windows Mobile version is planned for release later in 2012.

The Apriva Wallet program supports enrollment and redemption at the POS, as well as initiates a loyalty wallet for future transactions. Customers opting in at participating merchants are able to instantly download the wallet onto their mobile devices.

Built on the AprivaTalk security protocol, the wallet's built-in transaction technology meets regulatory mandates. Since data is stored on Apriva's gateway rather than the device, risk of data exposure is diminished, Apriva noted.

The loyalty program embedded in the system can be branded, giving small merchants the unique advantages many large retailers have. Location-based technologies support geographically targeted offers.

Coupon and advertising features enable merchants to reach specific sets of customers. The product also integrates with Facebook and Twitter, so customers can share the retail experience.

For those involved in event venues, the wallet permits customers to purchase and download event tickets onto their mobile devices. Apriva Wallet can send an electronic receipt to a customer's mobile phone or email account, based on customer preference.

According to Coppinger, the goal of Apriva is to create a competitive advantage for merchant acquirers, ISOs and channel partners who resell its products.

"We've continued this philosophy by designing our wallet to operate within today's infrastructure, as well as support emerging technologies that are entering the marketplace in the future," he said. "We seek not to disrupt the payment ecosystem, but rather to enhance it and, over time, evolve it."

Apriva LLC
877-277-0728
www.apriva.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

USAePay | Impact Paysystems | Electronic Merchant Systems | Inovio