The Green Sheet Online Edition
February 27, 2012 • Issue 12:02:02
Retailers use e-commerce as 'digital face'
A new report from Retail Systems Research shows more retailers are using e-commerce as a "digital face" for customer interaction. According to the study, an increasing number of retailers with brick-and-mortar stores are investing in content management and social media integration, while choosing to delay in-store POS investments to allow time to evaluate in-store applications for their e-commerce platforms.
"Even though retailers expect more revenue to ultimately come from the online channel than ever before, they are challenged every day to keep up with evolving consumer behavior," said Steve Rowen, Managing Partner at RSR and co-author of the report. "You really can't overemphasize the importance of having an exciting online shopping experience that understands the customer's lifestyle - and how the brand and products can engage and suit that lifestyle.
"This report shows how the best performers understand that, how they are thinking and acting differently, and as a result, offers up some valuable lessons for all retailers to consider." Retailers in the study said they encountered two primary challenges when making the transition to an e-commerce platform: understanding how different customer segments engage online and coordinating all retail channels to create a seamless customer experience.
Best-in-class retailers in the study demonstrated an understanding of the key role inventory plays in creating a superior online experience. They also viewed the e-commerce platform as a central and pivotal point for all digital activity across channels. RSR's eCommerce 2012: Back to the Future report analyzes key business drivers, opportunities and organizational constraints pertaining to e-commerce initiatives in retail. It also provides recommendations for successful execution of e-commerce strategies.
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Opportunity in mobile payments
An Aberdeen Group report, The Mobile Payment Opportunity: Get Paid Anytime Anywhere, offers a thorough analysis of mobile payments, from current market adoption to the value proposition, in terms of loyalty and cross-channel customer connectivity. The paper discusses current and planned capabilities for mobile payments and offers several key business strategies.
The future is now for EMV
A white paper by Gemalto N.V. titled The Migration to EMV Chip Technology explores a U.S. payments landscape no longer dominated by mag-stripe technology. With Visa's accelerated initiative to drive Europay/MasterCard/Visa (EMV) technology adoption in the United States, Gemalto believes the time is right to implement contactless and mobile payments and offers cost considerations for merchants and card issuers.
Transformations at the POS
According to Mercator Advisory Group, the POS terminal industry is undergoing revolutionary changes, marked by steady migration to a digital format, with electronic signature capture and email receipts effectively replacing paper transactions. POS Terminals: On the Cusp of Change examines the economic, geographic and technological developments reshaping the POS industry.
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