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Table of Contents

Lead Story

Payments industry boldly moves forward


Industry Update

FDIC warns banks about processors

IRS backs down on reconciliation requirement

Facebook becoming a payment business

Trade Association News


GS Advisory Board:
Views on IRS reporting and TIN matching

It's time to build your sales force

Marc Beauchamp
Performance Training Systems

An interview with Harold Montgomery

Ken Musante
Eureka Payments LLC

Research Rundown

Commanding retail categories

Minimal (but effective) marketing makeovers

Selling Prepaid

Prepaid in brief

Glitch in Google Wallet raises security concerns

FIs awaken to prepaid's power


Shop small, shop local

Patti Murphy
ProScribes Inc.


Street SmartsSM:
The ins and outs of marketing

Bill Pirtle
C3ET Credit Card Consortia for Education & Training Inc.

Legal strategies for an evolving marketplace

Adam Atlas
Attorney at Law

Modern payment pros fill the knowledge gap

Nicholas Cucci
Network Merchants Inc.

MLSs are masters of change

Dale S. Laszig
Castles Technology Co. Ltd.

Company Profile


New Products

Mobile wallet commerce platform

Apriva Wallet
Apriva LLC


Are you trying too hard?



Resource Guide


A Bigger Thing

The Green Sheet Online Edition

February 27, 2012  •  Issue 12:02:02

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Trade Association News

New location, new blood for SEAA

#dcf_The Southeast Acquirers Association's 11th Annual Seminar will be held at the Fairmont Dallas from March 19 to 21, 2012. This is the first regional acquirers meeting to be held in Dallas.

SEAA Board Member Dee Karawadra said Dallas has been a neglected market. "Our associations could never figure who Dallas belongs to - the Midwest Acquirers Association or the SEAA," he said. "We contacted the Midwest Acquirers Association, and they said they don't include Dallas, so we did."

Karawadra had been told by many in the industry that Dallas has been a great showcase for industry events in the past, so he began pushing for an SEAA event in Dallas. "The response has been unbelievable," Karawadra said. "A week-and-a-half ago we sold out all of our tables. All of our sponsorships are gone. Our exhibitor tables are full. Last year we had 650 people attend our event. We hope to break that record this year." This year the SEAA seminar opens with Mark Dunn's Field Guide Seminar. The gathering also includes the second annual SEAA golf outing.

The keynote speaker will be Pamela Joseph, Vice President of Payment Services for US Bancorp and Chairman and Chief Executive Officer of Elavon Inc. Presenting on the Durbin Amendment to the Dodd-Frank Wall Street Reform and Consumer Protection Act will be payment consultant Paul Martaus. Other topics slated are the ETA's Certified Payments Professional Program, the future of mobile payments and the Europay/MasterCard/Visa (EMV) introduction into the United States.

To register or for more information, please go to

Discussion of latest payment initiatives at SCA

#dcf_When the Smart Card Alliance held its Fifth Annual Payments Summit Feb. 8 to 10, 2012, the introduction of EMV technology in the United States was a hot topic, as were mobile wallets and near field communication.

In a session hosted by SCA Executive Director Randy Vanderhoof at the event's opening, executives from several leading payment companies discussed the changing payments landscape.

Ed McLaughlin, MasterCard Worldwide's Chief Emerging Payments Officer, said his company is working to provide "a great experience and real security" for consumers and that MasterCard's goal is to introduce EMV technology in a manner that allows consumers to make payments whenever and wherever they like.

Jim Stapleton, Chief Sales Officer for the Isis mobile payment network, said the improved security offered by new technologies such as EMV are to the point where the ability to counterfeit or clone cards is "incredibly thwarted."

Paul Gauthier, Head of Market Intelligence for PayPal, discussed how new payment methods like PayPal's phone number and PIN system at the POS are making inroads into merchant accounts. "This is a new world where buying doesn't just happen at a checkout stand," he said. "We have to design for a connected world."

Amy Linden, Senior Director of New Fare Payment Systems for New York's Metropolitan Transportation Authority, said contactless, open payments can make payments faster and simpler while enabling consumers to pay anywhere, anytime. They also allow the MTA to reduce the cost of fare collection, she added.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Simpay | USAePay | Impact Paysystems | Board Studios