The Green Sheet Online Edition
January 09, 2012 • Issue 12:01:01
A platform for multichannel retailers
Now more than ever, multichannel retailers are seeking an integrated approach for managing costs and resources more efficiently, whether they sell through brick-and-mortar, MO/TO or online channels. For this type of retailer, having access and being responsive to real-time data are essential to creating a consistent customer experience. To give retailers better control, Retail Anywhere recently launched its Multi-Channel Retail Management Suite.
According to the company, the suite provides bi-directional integration between the company's web-based Retail Anywhere POS system and NetSuite Inc.'s cloud-based enterprise resource planning platform. Offered as an on-demand, software-as-a-service platform, the system apparently requires minimal upfront costs and packs plenty of functionality for an end-to-end retail management system.
For starters, Retail Anywhere POS for NetSuite bundles a comprehensive transaction set for managing retail transactions, gift cards, stored value cards, special orders, returns, split tendering, price look-up, taxation, and other merchant-specific transaction features. Using the software, merchants can also manage employee contact information, access, discounts and commissions.
From a marketing standpoint, as more retailers turn to customer relationship management (CRM) tools to capture customer buying preferences to create future sales opportunities, Retail Anywhere POS system allows merchants to capture customer contact information, orders, merchandise preferences and purchasing history.
Its real-time reporting features enable merchants to track all activities related to employees and customers by workstation or department, as well as manage individual items, tender and key performance indicators. For a higher level of control, Retail Anywhere offers an advanced software configuration that permits retailers to define user interface, system components and keyboard elements; set price and selling rules; and set up tender control.
Retail Anywhere POS can also be deployed on mobile devices for processing payments and printing customer receipts. "From the mobile unit, store employees can review customer information, perform item look-ups while on the sales floor, determine quantity on hand and even locate out of stock items in order to save the sale," the company said.
Retail Anywhere POS is compliant with the Payment Card Industry (PCI) Payment Application Data Security Standard (PA DSS) and certified ARTS Data Model Conformant. Because every retailer is different, the company said its software is configurable for multiple retail segments.
For ISOs and merchant level salespeople interested in partnering with Retail Anywhere, the company offers a partner referral program, paying a referral fee for each completed installation.
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