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The Green SheetGreen Sheet

The Green Sheet Online Edition

January 09, 2012 • Issue 12:01:01

New Products

Going global with online payments

Product: Global Gateway e4
Company: First Data Corp.

With online purchases in the United States projected by Javelin Strategy & Research to reach $429 billion by 2015, safe and reliable solutions for processing card-not-present transactions have become a hot commodity.

In mid-December 2011, First Data Corp. introduced an online payment gateway to assist the growing number of e-commerce merchants who have chosen to expand payment acceptance globally.

"Based on extensive feedback from merchants, First Data is excited to launch the new Global Gateway e4, which delivers a comprehensive suite of payment services and is designed to enable easy integration from any website or mobile channel," said Phil Levy, Vice President, eCommerce for First Data.

One of the stated purposes of the gateway is to provide a broader set of global processing capabilities to merchants, regardless of size or technical skills.

Using simple application programming interfaces (APIs) and web-based interfaces, merchants can integrate via its real-time payment manager; a checkout hosted by First Data; or a web service API that allows merchant and/or third-party applications to securely process transactions.

"This new gateway is a continuation of our strategy to provide merchants with an expanding set of online payments capabilities including multicurrency processing, TransArmor tokenization, virtual gift cards, integrated fraud tools and flexible recurring billing services," Levy said, adding that merchants can add new payment types to websites as they expand into new global markets.

Payment options available through the gateway include traditional credit and debit cards, PayPal, gift cards, fixed and variable amount recurring billing, and multiple currencies and international payment processing options offered in a variety of languages.

Other features include dynamic reporting capabilities that enable merchants to create and manipulate transaction reports and search options for locating data quickly.

Describing how the system operates, First Date wrote, "Global Gateway e4 acts as a messenger to quickly and securely pass payment information between the consumer, the merchant, the bank acquirer and the consumer's bank to authorize and settle and fund all your card-not-present business."

The e4 gateway is 3D secure with a fully redundant infrastructure and 24/7 availability. First Data supports the new gateway through online instructional and training guides and a merchant support team that is ready to expedite issue resolution around the clock.

First Data Corp.
www.firstdata.com end of article

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