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Table of Contents

Lead Story

Social media reshaping the marketing landscape


Industry Update

SEPA moving forward incrementally

Square evolves but will it prevail? by Visa the answer or an answer?


Research Rundown

A company built for its agents

Reach out and engage someone

Selling Prepaid

Prepaid in brief

Longevity, inclusion sought in new AML rules

Risks posed by extra links in prepaid value chain


Money isn't what it used to be

Jeffrey I. Shavitz
Charge Card Systems Inc.


Street SmartsSM:
EMV, are we there yet?

Bill Pirtle
C3ET Credit Card Consortia for Education & Training Inc.

'Tis the season of happy (hacker) days

Rich Running
SecurityMetrics Inc.

Pushing past roadblocks to success

Jeff Fortney
Clearent LLC

Game plan 2012

Karin Bellantoni
Blueprint SMS

Getting Level 4 merchants to the PCI doctor

Tim Cranny
Panoptic Security Inc.

Discipline and persistence pay off

Peggy Bekavac Olson
Strategic Marketing

Company Profile

SignaPay Ltd.

New Products

A virtual call and payment center

IVR Pay-by-Phone gateway
Global eTelecom Inc.

A cloud-based payment remedy for docs

Medical office billing/payment portal
Kareo Inc.


Giving - the scalable solution


2012 Calendar of events



Resource Guide


A Bigger Thing

The Green Sheet Online Edition

December 12, 2011  •  Issue 11:12:01

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The Green Sheet has a new home

After 12 years in Rohnert Park, Calif., creating the leading payments industry news and education vehicle dedicated to ISO and merchant level sales success, The Green Sheet Inc. moved its headquarters north to an exquisite new campus in Santa Rosa, Calif.

While access to popular online forums and staff was interrupted during the move, we are now back up and running in our new quarters located convenient to downtown and near the Coddingtown Shopping Center at 1160 N. Dutton Ave., Suite 200, Santa Rosa, CA 95401.

This is the second move north for the company, which started out in October 1983 in the small community of Petaluma, Calif., located about 30 miles north of San Francisco. The Rohnert Park office is 10 miles north of Petaluma, and the new Santa Rosa campus is 10 miles north of Rohnert Park.

"Over the dozen years we've been in Rohnert Park our needs have changed," Kate Rodriguez, The Green Sheet General Manager and Chief Operating Officer, said. "As the magazine has changed, so have our requirements. Our new offices will allow us to coordinate and publish The Green Sheet with new efficiencies while producing the same dynamic product."

The company's toll-free office number remains the same at 800-757-4441, but the direct number has changed to 707-284-1684. Fax numbers and direct lines to office staff are now available on our website,, via the Contact Us tab just below the masthead at the top of our home page.

"We are excited to be moving the company forward in this new direction on a beautiful new campus surrounded by redwood trees and featuring a lovely courtyard fountain," Rodriquez said.

From GS Online's MLS Forum

The premier online network for payment pros

Registration merits

GS Online Forum member JDECKARD recently asked other members how they respond when someone asks them what they do for a living. Here are some of the responses JDECKARD received:

    "I set up businesses to accept credit cards, gift cards, checks, basically anything related to electronic payments."

    - JESTEP

    "I help businesses connect to their community and consumers on a whole other level with unique marketing strategies. They always want to know more."

    - RCR38

    "When meeting people for the first time, I look them dead in the eye and with a straight face say, 'I'm in waste management.' If they laugh, I tell them what I really do and give them the five-minute explanation. If they turn and walk away, that's five minutes of my life I haven't lost giving an explanation to someone that probably won't understand anyway."

    - GOOSE

    "I used to say, 'I'm in the credit card biz.' But then they would always say, 'Do you have any spare ones?' So now I say I process credit cards for businesses, and I move money from the customer's card into the merchant's checking account."


    "I'm in the electronic payments industry. We help businesses accept payments from their customers more efficiently, whether that is a small shop that accepts credit and debit cards from consumers, or a wholesaler that invoices business customers."


Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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North American Bancard | Simpay | USAePay | Impact Paysystems | Board Studios