GS Logo
The Green Sheet, Inc

Please Log in

A Thing
View Archives

View PDF of this issue

Care to Share?


Table of Contents

Lead Story

Getting a jump on the holiday season

News

Industry Update

PCI SSC releases new encryption requirements

Data security an ongoing concern

Google Wallet rollout generates questions

PayPal staking claim in mobile payments sphere

Trade Association News

Features

Seven steps to merchant success in recurring payments

Research Rundown

Meet The Expert: Andrew Altschuler

Selling Prepaid

Prepaid in brief

Nexon expands game card concept with Karma

Western Union enhances options at the POS

Views

Kick complacency out the door

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
The ABCs of SAQs

Bill Pirtle
MPCT Publishing Co.

Reinvigorating the merchant club

Steve Norell
US Merchant Services Inc.

Trust in transparency

Jeff Fortney
Clearent LLC

Inspiration for women in payments

Peggy Bekavac Olson
Strategic Marketing

U.S. EMV implementation

Tim Cranny
Panoptic Security Inc.

Company Profile

First Annapolis Consulting Inc.

New Products

Look, Mom and Pop, no paperwork

CB App Express
Merchant Warehouse

An automation tool for walk-in payments

PayItFast
US Dataworks Inc.

Inspiration

Claim the podium

Miscellaneous

2011 Calendar of events

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

October 10, 2011  •  Issue 11:10:01

previous next

Forum

IRS TIN matching and residuals

As a merchant level salesperson, I'm wondering about when the IRS 1099-K reporting kicks in next year. If my merchant's business name and TIN [taxpayer identification number] don't match, and the processor withholds 28 percent of the merchant's proceeds, will I still receive my full residual payments on that account?

Ellen Piven
Independent agent

Ellen,

As far as The Green Sheet knows, nothing in the regulations requires processors to withhold a portion of agent residual payments if a merchant's TIN and business name do not match IRS records. However, decisions regarding this may vary from company to company, so we advise checking with your ISO and with an attorney specializing in the payments industry on this matter.

Thank you for your question; other payment professionals would probably like clarification on this as well.

Editor

Who stole my merchants?

I've been in the business for a while now, and I've learned a lot, worked hard and even signed some retailers with several locations-and then had them swept out from under me by competitors who claim to have cheaper rates. Why are these merchants, who appeared to be satisfied doing business with me, so willing to jump ship? I do my best to keep in touch, but I have to spend time building new business, too. What gives?

Ernie Robilar
Broadway Processing Inc.

Ernie,

Merchant retention is one of the greatest challenges ISOs and merchant level salespeople (MLSs) face in today's competitive payments environment. Given that card processing has become a commodity, it is essential to avoid selling on price and instead become an asset to merchants by providing them appropriate value-added services and superior customer service. The aim is to be seen, not as a vendor, but as a knowledgeable consultant who can help merchants improve their bottom lines.

You will find much information about how to accomplish this in our archives. For example, enter "merchant retention" (without the quote marks) in our Fast Finder search field on the left-hand side of our home page, www.greensheet.com, and you will see a long list of articles containing that phrase. You can also pose questions about this topic to members of the MLS Forum, which can be accessed via the Forums link at the top of our home page.

Best of luck to you,

Editor

The ISO/MLS relationship

A few years back, I spent quite a bit of time as an agent for a respected ISO. Once I outgrew my agent shoes, I wanted more. I wanted either to become my own ISO or to have some form of ownership in an ISO. I chose the latter. After wearing both MLS and ISO hats, I gained "double vision," and I realized there is a major problem in our industry: the negative perception agents tend to have of most ISOs.

I have respect for MLSs who must roll their sleeves up every day and be on the front lines. I also have respect for any CEO, CFO, or president of an ISO who has to hold the fort down and manage the back office. However, I realize the communication and expectations between company and agent are often way out of synch.

As an agent, I found too many behind-the-scenes items I wanted to know about but that never got disclosed. Agents become resentful when they think an ISO does nothing but collect 40 percent of the revenue; however agents typically do not realize all the costs and risks associated with running an ISO.

There is a common perception of ISOs being shady, not giving true revenue splits, being misleading through the application and boarding process, and more. ISOs should first think about MLSs and second thinks about themselves. Agents are the backbone of the industry. if you're an MLS, I reccomend aligning yourself with with an ISO that will help you prosper in the long run. I hope, as I progress in growing my own business, I can add much more insight about the industry for readers of The Green Sheet. I'd love to hear other payment pros' insights about the agent/ISO relationship.

Jeff Brodsly
Chosen Payments

Jeff,

Thank you for sharing your perspectives on how the ISO/MLS relationship can be improved. The Green Sheet wishes you great success in your business endeavors.

Editor

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

previous next

Spotlight Innovators:

USAePay | Impact Paysystems | Electronic Merchant Systems | Inovio | Board Studios, Inc.