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The Green SheetGreen Sheet

The Green Sheet Online Edition

October 10, 2011 • Issue 11:10:01

New Products

Look, Mom and Pop, no paperwork

Product: CB App Express
Company: Merchant Warehouse

Known for innovations in secure payment processing and merchant account services, Merchant Warehouse recently launched CB App Express, an Apple iPad application designed to help sales agents in the field to sign new merchant accounts more efficiently by eliminating the hassle of paperwork.

CB App Express is powered by CurveNorth Inc.'s Merchant-Flo module. Merchant Warehouse agents equipped with the app can complete the entire application process online, including signature capture. The new tool is said to speed the application process and provide greater accuracy, giving agents more control of their business and productivity.

"Well over a decade ago when I was selling point-of-sales systems door to door, my briefcase was stuffed with paper, pens, calculators and whatever I needed to become a successful sales agent," said Henry Helgeson, co-Chief Executive Officer of Merchant Warehouse. "Keeping all the compartments organized was a daily chore.

"CB App Express removes the mess, streamlines the process and allows agents to be more efficient. This tool allows for quicker submissions and approval of merchant accounts, decreases the amount of lost data and cuts down on the use of paper contracts. We expect this product to enhance our agents' ability to grow their portfolios."

Transparent simplicity

To operate the system, agents enter merchant information directly into CB App Express, which then guides them through the boarding process using an advanced work-flow system. Applications can be stopped, started, redirected to other departments for approvals and finally signed without the exchange of any paper forms.

Merchant Warehouse pointed out that being able to view the entire process online provides managers tools to understand and control what is going on in their businesses.

According to the company, a main benefit of this new tool is that agents don't waste time making corrections to their faxed applications. In addition, more than one party can fill out an application. Merchants can complete applications on their own, or sales agents can partially or fully complete applications and have merchants fill in any missing data before then automatically signing the completed application online. What's more, the agent has access to all of the merchant documentation in one central location.

Merchant Warehouse stated it is offering a special program for agents who qualify: any agent who receives 12 approvals using CB App Express will be reimbursed to cover the cost of the iPad; some rules and restrictions apply. No information is available regarding how long the program will remain in effect.

Merchant Warehouse
800-743-8047
www.merchantwarehouse.com The Green Sheet, Inc.

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