The Green Sheet Online Edition
September 12, 2011 • Issue 11:09:01
BPA-free receipt paper enters the cloud
From Papergistics comes what it calls a revolutionary approach for handling merchant receipt paper that enhances brand loyalty. With Papergistics' proprietary cloud-based technology, packaging and fulfillment process, ISOs and merchant level salespeople (MLSs) can outsource paper receipt orders and have them shipped directly to merchants private-labeled, whether sending one package per month or 50,000.
"It's a whole new way of doing business," said Isaac Lay, National Sales Manager for Papergistics. "Our technology and our products and the way that we're positioning it quite literally haven't been done before. You cannot go to any other supplier and get a private-label solution at all. It's not available."
Lay said that Papergistics, which has been in business for over seven years, recently decided to roll out a private-label fulfillment solution specifically for merchant service providers. "The whole idea is to make sure that when the merchant receives the package of receipt paper, they believe that it came directly from their service provider," he said.
Lay, who is also founder and President of SalonSwipe, a North American Bancard ISO specializing in beauty salons, believes ISOs can use Papergistics to strengthen merchant alliances.
"By producing this receipt paper as something that the merchant requests on an ongoing basis six to eight times a year, they can actually carry on more positive interactions with their merchants," he said. "And since all the packages are branded with the ISO's logo and their own design, it's a way to really build that brand."
Custom packaging, competitively priced
Papergistics works directly with ISOs to create the packaging labels and marketing inserts that accompany each order. "There are some really unique aspects to what we're doing with the shrink-wrapped label, the shipping box label and also the marketing insert that can be included, all designed by the ISO and provided to us," Lay said. "We print and stock all those things in-house. Once orders are submitted through our cloud-server, they're printed to our Zebra printers, and the fulfillment process begins. Orders are sent out very quickly."
Orders received by 4:30 p.m. Pacific Standard Time are processed and shipped by Papergistics the same day, according to Lay. The system operates in the background in much the same way as a printer driver used to execute FedEx or UPS shipments, he added. In this case, orders initiated on the Internet trigger the fulfillment process at Papergistics' Calif.-based facility. What's more, Papergistics' receipt paper is bisphenol A (BPA) -free and works with most credit card terminals and POS printers.
"We have our standard pack sizes, which are four, six and nine packs," Lay said. "But if an ISO wants to increase that to 12, for example, we can do even more in a specialty pack number." For larger merchants, the company offers custom-printed receipt paper on orders of 100 cases or more, which Papergistics stores free of charge for up to six months at its facility.
When comparing the cost of in-house order fulfillment using private-label packaging with outsourcing to Papergistics, Papergistics is less expensive, Lay said. He pointed out that major office supply stores can charge anywhere from $17 to $18 for nine rolls. "If you were to compare us to them, we're actually significantly less per roll with the fulfillment," he noted. "With the private labels, we're cheaper."
According to Lay, setting up an account with Papergistics is fast and simple; an agent can activate an account and be ready to place orders within minutes.
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