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Table of Contents

Lead Story

What does Visa's U.S. EMV push mean?

News

Industry Update

PCI tokenization guidelines draw much comment

How will the Google-Motorola deal affect mobile payments?

B notice advice from Convey

Selling Prepaid

Prepaid in brief

Prepaid Q&A: Gary L. Palmer

Interchange lower on benefit cards than debit

Features

Yes, there is an alternative to NFC

Doug Dwyre
Mocapay

Views

Cash advance in 2011: Fool's gold or gold rush?

Mitchell D. Levy
Merchant Cash and Capital LLC

Education

Street SmartsSM:
WSAA or bust

Bill Pirtle
MPCT Publishing Co.

Learn to be a change pro

Jeff Fortney
Clearent LLC

The remarkable results of repetition, repetition

Peggy Bekavac Olson
Strategic Marketing

Identity theft: It's not just PCI anymore

Linda Grimm and Ross Federgreen
CSRSI, The Payment and Privacy Advisors

Encryption's place in data protection

Tim Cranny
Panoptic Security Inc.

Believe in what you offer, watch your sales soar

Steve Norell
US Merchant Services Inc.

Company Profile

Sage Payment Solutions

Charge Anywhere LLC

New Products

BPA-free receipt paper enters the cloud

Papergistics private-label receipt paper
Papergistics

Tablet innovation advances mobility

CardFlex Tabulous Cloud tablets
CardFlex Inc.

Inspiration

Preparation at summer's end

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

September 12, 2011  •  Issue 11:09:01

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How will the Google-Motorola deal affect mobile payments?

Google Inc.'s purchase of Motorola Mobility Holdings Inc. could alter the mobile phone market landscape. It could also change the perception of Google as a search engine to potentially becoming known as a major mobile device manufacturer, software developer and retailer on par with Apple Inc. But the merger may hinder ISOs and merchant level salespeople in determining which mobile payment platforms will best serve their needs.

The buy

Google recently paid $12.5 billion cash for Motorola Mobility. Analysts universally admit they can only guess at Google's reasoning behind the buy. They believe Google, maker of the Android mobile platform, is protecting itself from patent infringement claims against Android by purchasing more than 17,000 patents in the Motorola acquisition.

Analysts also accept Google's statement that Motorola Mobility "will remain a licensee of Android and Android will remain open. Google will run Motorola Mobility as a separate business." Thirty-nine device manufacturers and 231 wireless carriers use the Android platform.

Next steps

Speculation about Google's further intentions ranges from direct competition with Apple, including proprietary software unavailable to Google's Android partners, and a foray into new hardware and software that will make tablets and phones work like televisions.

"Our vision for Android is unchanged, and Google remains firmly committed to Android as an open platform and a vibrant open source community," Google Senior Vice President Andy Rubin said. "We will continue to work with all of our valued Android partners to develop and distribute innovative Android-powered devices."

A proprietary Google-Motorola phone would directly challenge the Apple iPhone with its vertical integration and ease of use. It would also give Google more authority over development, pricing and distribution of its products. A custom, innovative mobile device would also put Google in direct competition with its Android partners.

Partner support

Nonetheless, all handset manufacturers that are Android partners issued statements supporting Google's acquisition. These include statements from the CEOs of Samsung Electronics, Sony Ericsson Mobile Communications, HTC Corp., and LG Electronics - all of which are now potential competitors with the Google-Motorola entity.

A New York Times article about Google's Motorola purchase written by Evelyn M. Rusli noted, "The effect of a Google-Motorola Mobility merger on consumers is unclear.

"Google has shaken up the mobile industry by pushing cell phone carriers to open up their networks, and by licensing its Android system at no charge, increasing competition. With the Motorola deal, analysts said, Google may be able to accelerate innovation in smart phones and tablets."

For additional news stories, please visit www.greensheet.com and click on "Read the Entire Story" in the center column below the latest news story excerpt. This will take you to the full text of that story, followed by all other news stories posted online.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems