The Green Sheet Online Edition
May 23, 2011 • Issue 11:05:02
Taking note of mobile coverage
I really like your new section - The Mobile Buzz. The Street Savings article is positioned very nicely.
Nurenu Brand Marketing LLC
Thank you for noticing. The mobile arena is demonstrating great innovation right now, and we look forward to continuing to spotlight payment solutions for on-the-go-merchants and their customers. We hope Street Savings Chief Operating Officer Pal Flagg, who penned the inaugural article for The Mobile Buzz, will continue to grace the section.
More on integrated POS systems
I read the article about integrated payment systems with great interest ["Integrated systems create a new POS paradigm," The Green Sheet, May 9, 2011, issue 11:05:01]. I found it curious that you didn't interview anyone in the retail systems reseller community that was delivering the vast majority of these point-of-sale systems.
Datacap's payment middleware (hardware and software) is integrated to hundreds of ECRs, POS systems, car washes, parking systems, etc., and we have created a number of product rental programs with the acquiring industry that create cooperative selling and support relationships between the retail systems resellers and those acquirers.
These programs have had amazing success, showing that the go-it-alone model you've described is not the only way to get into the integrated payments market. Contrary to what was articulated in that article, POS systems developers nearly always support all major processors. Our one-to-many interfaces enable that.
Although many of these resellers have favorite acquirer relationships (who doesn't have favorite business relationships?), they tend to fully support all the processors so that they don't lose systems sales, which is after all their bread-and-butter revenue stream.
However, there can no longer be any question that Member Service Providers that are trying to hold on by selling dial terminals against these integrated systems are losing ground fast. Integrated payments to a merchant are like a big screen TV or high-speed Internet to a consumer. Once you have it, you don't want to go back.
Terry H. Zeigler
Datacap Systems Inc.
We appreciate your bringing to our attention the importance of the retail systems reseller community's views when discussing integrated POS systems. We will keep your name on hand so that next time we cover the topic, we can broaden our reach to include a greater diversity of perspectives.
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