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Table of Contents

Lead Story

The Sony breach is not a game


Industry Update

Legislation in the works

Webinar delves into fraud threats, solutions

Texting for redemption at the ETA

Verizon, Secret Service release data breach report


GS Advisory Board:
Views on regulation and registration

The triple bottom line: people, planet, profits

Ken Musante
Interviews: Jeff Marcous

Research Rundown

Selling Prepaid

Prepaid in brief

IQPC survey raises regulatory alarm

USPS to sell AmEx gift cards


Mobilizing banking's payment franchise

Patti Murphy


Street SmartsSM:
Is now the time for registration?

Bill Pirtle
MPCT Publishing Co.

Technology game changers

Dale S. Laszig
Castles Technology Co. Ltd.

Raising the bar on PCI compliance

Heather Foster
ControlScan Inc.

Social media as a sales tool

Nicholas Cucci
Network Merchants Inc.

Company Profile

Paragon Application Systems Inc.

New Products

The mobile business card

Txt Biz Card
Field Guide Enterprises LLC


Spurring sales with valued-added verbs



Resource Guide


A Bigger Thing

The Green Sheet Online Edition

May 23, 2011  •  Issue 11:05:02

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New Products

The mobile business card

Product: Txt Biz Card

If the thought of brandishing a dog-eared business card from a wallet or purse elicits a wince, perhaps it's time to switch to an electronic business card. Field Guide Enterprises LLC, long recognized in the industry for its Field Guide Seminars, partnered with Zen Mobile Solutions to deliver an interactive sales tool for connecting merchant level salespeople (MLSs) to merchant prospects much faster via the text business card.

"Business cards are great and people expect to use them, but this is the electronic business card," stated Mark Dunn, President and Founder of Field Guide Enterprises. "It is the fastest way to get the contact information directly into the real estate that they're looking at every day. Sometimes as many as 20 or 30 times a day they're interacting with their cell phone. If they have a smart phone, they may be using it for five hours a day. It's really meant for salespeople."

Field Guide's Txt Biz Card application enables agents to link their business contact information to a designated "keyword" which, when sent as a text message to a short code, sends an automatic response text message back to merchant prospects containing the agent's pertinent information.

BlackBerry users also have the option of selecting the vCard link to upload information directly to the device's contact list. Field Guide plans to expand its vCard feature to include other popular smart phone models soon. Meanwhile, any mobile phone with text capability can receive the contact information, the only difference being that users must manually copy and paste the information into the phone's address book.

Real world link to merchants

Dunn said many agents do real-world networking, whether they attend a chamber of commerce meeting or a family sporting event. In those situations, he said an agent could ask the prospect, "Do you have your cell phone?" If the answer is yes, the follow-up might be, "Okay, text 'Mark' to 511511." Once the agent's keyword has been texted, a beep on the sender's mobile phone signals that the incoming contact information has been received.

According to Dunn, a text business card saves time when dealing with frequent phone or email inquiries. "In fact, this happened yesterday," Dunn said. "A guy called me and said, 'Hey, I got your name and telephone number from a guy who went to the Southeast Acquirers' conference. He's a buddy of mine and he said you might be able to help me.'" When a caller or email sender requests contact information, the keyword and short code are all that's required, he added.

The application permits agents to track which prospects have texted their keyword. "You can go to the website and you can download the cell phone numbers of those who have called in to get your information," Dunn said. "Now, the idea is not to spam those or anything. It just simply gives you the cell phone numbers of anyone that reaches out to you." He added that because text messages are retrievable, users can search previous messages by date to reconnect instantly.

According to Dunn, the service works with any mobile phone carrier that offers text message capabilities. Messages can be formatted based on individual preferences within the application's 140-character limit. MLSs have the option of paying a monthly fee or a reduced annual rate for the service; alternative payment options are available to larger ISOs that require multiple accounts.

Field Guide Enterprises LLC

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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