Mobile more popular than PC for shopping
A report released by the independent mobile ad network InMobi concludes U.S. consumers prefer shopping from mobile phones to shopping from PCs.
InMobi said of the 310 million U.S. consumers, 74 million - nearly one in four - shop on mobile phones. The research, based on a survey of nearly 2,500 mobile phone users, found more U.S. shoppers, almost 49 percent, still prefer shopping in a store.
However, 35 percent of the consumers surveyed said they are now ready to shop with mobile phones. Only 16 percent of those surveyed said they preferred shopping on PCs to shopping in-store or shopping on mobile phones. This compares with 16 million mobile phone users in the U.K. who choose to shop using mobile phones.
The report notes mobile phone shopping doubled between 2010 and 2011, from $1.2 billion to $2.4 billion in the United States. The company predicts mobile shopping will soar to $9 billion by next year.
"The key finding is that mobile is going to cannibalize PC consumption," said InMobi Vice President James Lamberti. "This will have a big impact on marketers as they begin to leverage mobile in a way they aren't doing today. Marketers need to understand this and look for ways to influence this shopping behavior."
Lamberti added, "It's an exciting time for the consumer, retailer and manufacturer as mobile shopping solutions will become more intelligent and compelling to use. [It is] clear consumer acceptance has opened huge opportunities in the world of mobile advertising."
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