GS Logo
The Green Sheet, Inc

Please Log in

A Thing
View Archives

View PDF of this issue

Care to Share?


Table of Contents

Lead Story

Integrated systems create a new POS paradigm

News

Industry Update

Intuit's IMS ends agent program

Indictment halts the action for poker sites, processors

PayPal, Discover launch Money Messenger

Does certification without licensing make sense?

Selling Prepaid

Prepaid in brief

China's prepaid market a different world

Prepaid's unique way in India

Features

Text message marketing, the other mobile

Pal Flagg
Street Savings

Meet The Expert: John Arato

ISOMetrics:
Technology in the hospitality world

Press release power

Views

Facts and figures from the feet on the street

Jeffrey Shavitz
Charge Card Systems Inc.

Education

Street SmartsSM:
Let's reform our industry's education and training

Bill Pirtle
MPCT Publishing Co.

What tokenization is and isn't

Tim Cranny
Panoptic Security Inc.

Ask, don't sell

Jeff Fortney
Clearent LLC

How to use direct mail to build your business

Peggy Bekavac Olson
Strategic Marketing

Global opportunities mean global strategies

Caroline Hometh
RocketPay LLC

New Products

Tapping the government and education markets

ConvenuPAY
Electronic Merchant Systems

Inspiration

Learn to make use of conflict

Departments

10 Years ago in
The Green Sheet

Forum

Resource Guide

Datebook

Miscellaneous

2011 Calendar of events

A Bigger Thing

The Green Sheet Online Edition

May 09, 2011  •  Issue 11:05:01

previous next

Forum

Continuing the capital conversation

Peter Remington's request that we provide "more articles on the capital that is available to grow a small business," published in The Green Sheet's Forum section April 25, 2011, issue 11:04:02, motivated Glenn Goldman, President and Chief Executive Officer of Capital Access Network Inc., to respond with the following:

Your request can be read two ways - and both are very interesting. On the one hand, it can be answered based on how merchants can access capital to grow their businesses (and your bankcard revenues). On the other hand, it can be answered based on how ISOs can access money to invest in their own acquiring businesses.

Both merchants and ISOs have been severely impacted by the Great Recession and have had to examine and re-examine every area of their businesses to survive. Every cost has been examined and cut where possible; every product offering has been examined for ROI or repositioning; every prospect and customer gets the best customer experience possible - in short, your business is leaner and meaner than ever before, and you've identified opportunities to invest in profitable growth as the economy recovers.

Those businesses that wait for full economic recovery will miss the boat. They will emerge from their bunkers to find that those who made the investments have captured and are holding the market share they want. It has always worked this way.

For the ISO community, we've heard that those with investment money are waiting for the uncertainty of recent regulatory developments to clear before they prepare to start issuing checks again. That means growth capital will be largely internally generated for the near term. That is good news for the merchant community, because one way for ISOs to generate internal profit is to provide merchants with working capital to help their stores grow.

When merchants grow, their processing volumes grow. When their processing volumes grow, ISOs make more money. When merchants grow using working capital accessed with the help of their ISOs, the ISOs make money through commissions paid by the capital provider. And there is capital available for merchants to grow. For example, through its subsidiaries, AdvanceMe Inc. and NewLogic Business Loans Inc., Capital Access Network has stepped up funding volumes in recent years to help meet the need for merchants to access working capital and for ISOs to make commissions.

It is ISOs with the strongest businesses who will be the first to receive growth capital when it returns to the market in a big way. Through excellent customer service and savvy marketing, it is possible to maintain and expand your book. Make sure your product mix is right for your merchants and your bottom line. Working capital commissions are a way to do good (for your merchants) while doing well (for your ISO).

So, the good news is that there is money available now for merchants to grow, which at the same time helps the internally generated growth of strong ISOs. As for third-party money, it will be a little bit of a wait, but you want to position your ISO to be first in line when the window opens again - which it always does.

Thank you, Glenn, for providing us an expert's view on the availability of capital for merchant and ISO growth - both what is being offered now and what will likely become available in the future.

Editor

Call us, write us

Would you like us to cover a particular topic? Is there someone you consider an industry leader? Did you like or dislike a recent article in The Green Sheet? What do you think of our latest GSQ? Email your comments and feedback to greensheet@greensheet.com or call us at 800-757-4441.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

previous next

Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems