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Table of Contents

Lead Story

Integrated systems create a new POS paradigm

News

Industry Update

Intuit's IMS ends agent program

Indictment halts the action for poker sites, processors

PayPal, Discover launch Money Messenger

Does certification without licensing make sense?

Selling Prepaid

Prepaid in brief

China's prepaid market a different world

Prepaid's unique way in India

Features

Text message marketing, the other mobile

Pal Flagg
Street Savings

Meet The Expert: John Arato

ISOMetrics:
Technology in the hospitality world

Press release power

Views

Facts and figures from the feet on the street

Jeffrey Shavitz
Charge Card Systems Inc.

Education

Street SmartsSM:
Let's reform our industry's education and training

Bill Pirtle
MPCT Publishing Co.

What tokenization is and isn't

Tim Cranny
Panoptic Security Inc.

Ask, don't sell

Jeff Fortney
Clearent LLC

How to use direct mail to build your business

Peggy Bekavac Olson
Strategic Marketing

Global opportunities mean global strategies

Caroline Hometh
RocketPay LLC

New Products

Tapping the government and education markets

ConvenuPAY
Electronic Merchant Systems

Inspiration

Learn to make use of conflict

Departments

10 Years ago in
The Green Sheet

Forum

Resource Guide

Datebook

Miscellaneous

2011 Calendar of events

A Bigger Thing

The Green Sheet Online Edition

May 09, 2011  •  Issue 11:05:01

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Press release power

One cost effective way to raise industry awareness about your business is through the corporate press release. Hiring a new vice president, reaching a corporate milestone, introducing a new product or service, or signing an agreement with another company are all occasions that merit a press release.

Once the release has been composed, you can send it in an email to media outlets like The Green Sheet (press@greensheet.com) or pay a fee to have a newswire service distribute it for you. Whatever works best for you, the goal is to get your name out to your targeted market and circulating in the media ecosystem on a regular basis.

The main benefits are threefold. First, the occasional press release affords your business instant name recognition. Even if individuals can't quite remember where they saw your name online, it will register when you hand out your business card at the next tradeshow. And this is far better than handing cards to people who haven't heard of you before.

Second, news organizations often get story ideas from press releases. For example, if you announce you have just topped a certain processing volume in a particular niche market, it may catch the attention of a news department and result in a call from a reporter for more information about how you conquered that market. To have your company mentioned, and company representatives quoted, in articles raises the prestige of your business.

Third, your colleagues and competitors read press releases, too. Your legitimacy as a player in the industry, no matter how small you may be, is therefore enhanced when your company news finds its way into the news feed along with Visa Inc. and First Data Corp.

Here are a few things to keep in mind as you compose press releases:

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Electronic Merchant Systems | Board Studios