The Green Sheet Online Edition
August 13, 2007 • Issue 07:08:01
VeriFone corners NYC taxi business
VeriFone Transportation Systems is now the
preferred provider of integrated payment
solutions for the Committee for Taxi Safety,
New York City's largest taxicab medallion
leasing association. The group includes 10 organizations,
representing about 3,000 members.
VeriFone Holdings Inc. is the majority shareholder in
VTS, a joint venture between VeriFone Holdings and
TaxiTronics, which already services over 8,000 of the city's
The New York City Taxi and Limousine Commission
issues medallions to the city's taxicabs. It mandated that
beginning Oct. 1, 2007, all 13,000 of the city's taxis must
have technology-based customer service improvements
installed at their next scheduled inspections.
Required improvements include credit and debit card
acceptance, as well as interactive electronic passenger
maps and information screens. VTS was the first vendor
to meet the commission's requirements.
More than a payment vehicle
"Reliability, previous experience and a wealth of functionality
made VeriFone Transportation Systems the logical
choice for all members of our organization," said David
Pollack, Executive Director for the Committee for Taxi
Safety. "We are pleased to begin this new era in technology
with a company that has impeccable equipment and
software for our drivers," he said. This includes "up-to the-
minute access to real-time traffic information, news,
sports, weather and entertainment."
VTS' wireless technology provides mobile, integrated
payment options, including card swipe and contactless
credit and debit payment. It has an ATM-style interface.
A 10.4-inch touch-screen monitor offers exclusive news
and content through a partnership with WABC-TV in
"In addition to providing customers with convenient
payment choices, member organizations will benefit
from improved fleet management and the potential
for enhanced revenue through advertising," said Amos
Tamam, President and Chief Executive Officer of VTS.
This new project expands on previous trial efforts in
Mexico City and certain U.S. cities, such as Philadelphia,
where VTS has an exclusive contract for all 1,600 taxis.
Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.