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Table of Contents

Lead Story

Congress, Fed pressured to reconsider interchange caps

Patti Murphy
The Takoma Group

News

Industry Update

London steers toward open payments by 2012 Olympics

Merchant coalition backs interchange overhaul

Girl Scout cookie sales go mobile

Trade Association News

Features

Ingredients essential to thriving enterprises

Research Rundown

ISOMetrics:
The rise of the debit card

Measuring your ad's ROO

Selling Prepaid

Prepaid in brief

Has the prepaid tax refund moment arrived?

Compliance partnership made for two

Views

Thoughts on the economy (in hindsight)

Brandes Elitch
CrossCheck Inc.

Cell phones as marketing tools

Steve Schwimmer
Renaissance Merchant Services

Education

Street SmartsSM:
Earning and keeping merchants' trust

Ken Musante
Eureka Payments LLC

It pays to keep your customers happy

Jeffrey Shavitz
Charge Card Systems Inc.

Security in a mobile world

Tim Cranny
Panoptic Security Inc.

Stockholm Syndrome and the payment pro

Jeff Fortney
Clearent LLC

Helping Level 4 merchants comply with PCI DSS 2.0

Joan Herbig
ControlScan

Leads, leads, leads - Part 2: Lead management

Peggy Bekavac Olson
Strategic Marketing

Company Profile

FrontStream Payments Inc.

New Products

A global e-commerce payment solution

Digital River World Payments
Digital River Inc.

Inspiration

The mind's the limit - so expand it

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

March 14, 2011  •  Issue 11:03:01

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Book Review
Ingredients essential to thriving enterprises

Information on leadership abounds these days, so much so that sound business advice is often difficult to remember amid the onslaught of emails, blog posts and other electronic updates most workers encounter on the job. So, what is a business owner or manager to do when a company or team needs revitalization? How can leaders convey their ideas in such a way that essential information will not only stick, but also be implemented?

One way is to weave a philosophy or plan of action into a story. And this is what Jon Gordon has done in Soup: A Recipe to Nourish Your Team and Culture. Published in 2010 by John Wiley & Sons Inc., the book tells the story of Nancy, the new Chief Executive Officer of Soup Inc., a corporation on the verge of bankruptcy. She's highly motivated, but she's been unable to turn the company around, and she's under pressure to produce immediate results.

Important lessons

Then, on her lunch break, Nancy discovers Grandma's Soup House, a thriving little business that has far more to offer Nancy than delicious soup. Grandma and her grandson Peter befriend Nancy. And over the course of several months, Nancy learns from her new friends how to thoroughly revitalize Soup Inc.

The book's chapters are short, typically just two to three pages. They provide morsels of wisdom from Grandma and Peter that Nancy digests and adapts to her company's situation. For example, shortly after their meeting, Nancy asked Grandma what her secret to success was. Grandma said people think it's either the ingredients or the recipes she uses, but neither was the answer. "The secret is me," she said. "Who stirs the pot matters. You can't separate the soup from the soup maker." Thus Nancy received her first lesson: she would be the most important ingredient in Soup Inc.'s performance.

A recipe to keep

At the end of the book's 53 chapters, Nancy has a winning recipe for nourishing her team: "Stir the pot with love. Lead with optimism. Share the vision. Build trust. Fill the void with positive communication. Add a big dose of transparency and authenticity. Create engaged relationships. Combine inspiration, encouragement, empowerment and coaching. Fill up with appreciation. Heat with passion. Bring it all together with unity."

It is a challenge to write a simple book that doesn't read more like a children's book than one for business leaders seeking effective ways to improve their companies. Gordon, whose previously published books include The Energy Bus, The No Complaining Rule, Training Camp and The Shark and the Goldfish, appears to have mastered the form. He can be reached at 904-285-6842, info@jongordon.com or www.jongordon.com.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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