The Green Sheet Online Edition
February 28, 2011 • Issue 11:02:02
An app to cinch the deal
There's a new application on the street, but this one is for agent eyes only. POS equipment distribution, deployment and on-demand services provider, POS Portal Inc., released a smart phone application designed to provide real-time pricing and product availability for everything it stocks via its online store at http://buy.posportal.com. The downloadable POS Portal Mobile App is free to merchant level salespeople (MLSs) and ISOs.
"We're pretty sure this is the first smart phone application ever developed for the feet on the street," said Kevin Kent, Senior Product Marketer, POS Portal. "Other applications have been developed for the merchants to accept credit cards, but this is focused on making the salesperson that's out there working with merchants on a day-to-day basis much more efficient and effective in closing the next deal, because they have real-time information at their fingertips."
In terms of what POS Portal's online store offers, the website currently features today's most popular countertop terminal models, wireless terminals, refurbished terminals, PIN pads, card readers, terminal accessories and supplies.
Comparison shop and place orders on the spot
In 2010, POS Portal launched an e-commerce website for small and sub-ISOs who customarily order anywhere from one to 10 terminals at a time, Kent said. To access price quotes and check product availability, agents simply touch the app's smart phone screen. The "quick links" feature permits ISOs to search for product images and information to make product comparisons while meeting with prospective merchants.
"You may typically deploy something like a VeriFone Vx510, which is a popular unit," he said. "But for a certain merchant, you may need something slightly different, or they may be open to a different kind of terminal that needs multiple applications, for example. They can actually look at the phone and see it right there."
Orders can be placed directly through the smart phone application. "Not only do they see the price, but if they click on it they'll actually be in the cart at a place where they can order right on the spot," Kent said. The application establishes a secure connection with POS Portal's servers, where it stores preferred payment options and default shipping addresses. Shipping charges are calculated automatically, so that ISOs can quickly determine the delivered cost to merchants.
Favorites, tracking, support
For frequently ordered items, the application allows ISOs to designate specific terminals, PIN pads and supplies as preferences in the app's "favorites" section. When the application is launched, the first items to appear on screen are the user's preferred products along with current pricing. If an agent discovers a new "favorite," the item can be designated as such, and it will appear in the first-look options. The opening screen also lists the daily specials, Kent said.
MLSs and ISOs can also track product order status through POS Portal's Mobile App from anywhere in the field. According to Kent, the application maintains detailed account information as well as previous product configurations, which simplifies the reorder process.
When immediate assistance is needed, the application's "click to call" button instantly links ISOs to POS Portal's sales support team. The direct sales line facilitates time-sensitive details when negotiating larger orders with merchants, including expedition of shipments from its two fulfillment facilities situated in Sacramento, Calif., and Louisville, Ky.
POS Portal Inc.
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