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Table of Contents

Lead Story

All aboard the processing train

News

Industry Update

Credit card spending increases

Reading the tea leaves on Apple and NFC

Weighing in on alternative payments

Trade Association News

Features

GS Advisory Board:
Game changers for 2011 - Part 2

ISOMetrics:
Salaries in the payments industry

A checklist for advertising effectiveness

Selling Prepaid

Prepaid in brief

Rewards expand with BillShrink

The value of stored-value for ISOs and merchants

Views

Bold steps needed on fraud front

Patti Murphy
The Takoma Group

Retaining merchants during a portfolio acquisition

Daniel Federgreen
Analyst

Education

Street SmartsSM:
POS systems, yea or nay?

Ken Musante
Eureka Payments LLC

Selling in the digital age

Dale S. Laszig
Castles Technology Co. Ltd.

The decreasing primacy of price

Theodore Svoronos
Merchant University

Referrals: Do you play the numbers game?

Bill Pirtle
MPCT Publishing Co.

Marketing basics

Nicholas Cucci
Network Merchants Inc.

Company Profile

VeriCheck Inc.

New Products

Upward mobility, no strings attached

Pay Anywhere
North American Bancard

An app to cinch the deal

POS Portal Mobile App
POS Portal Inc.

Inspiration

The fine art - and science - of selling

Departments

10 Years ago in
The Green Sheet

Forum

Resource Guide

Datebook

Miscellaneous

2011 Calendar of events

A Bigger Thing

The Green Sheet Online Edition

February 28, 2011  •  Issue 11:02:02

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New Products

An app to cinch the deal

Product: POS Portal Mobile App

There's a new application on the street, but this one is for agent eyes only. POS equipment distribution, deployment and on-demand services provider, POS Portal Inc., released a smart phone application designed to provide real-time pricing and product availability for everything it stocks via its online store at http://buy.posportal.com. The downloadable POS Portal Mobile App is free to merchant level salespeople (MLSs) and ISOs.

"We're pretty sure this is the first smart phone application ever developed for the feet on the street," said Kevin Kent, Senior Product Marketer, POS Portal. "Other applications have been developed for the merchants to accept credit cards, but this is focused on making the salesperson that's out there working with merchants on a day-to-day basis much more efficient and effective in closing the next deal, because they have real-time information at their fingertips."

In terms of what POS Portal's online store offers, the website currently features today's most popular countertop terminal models, wireless terminals, refurbished terminals, PIN pads, card readers, terminal accessories and supplies.

Comparison shop and place orders on the spot

In 2010, POS Portal launched an e-commerce website for small and sub-ISOs who customarily order anywhere from one to 10 terminals at a time, Kent said. To access price quotes and check product availability, agents simply touch the app's smart phone screen. The "quick links" feature permits ISOs to search for product images and information to make product comparisons while meeting with prospective merchants.

"You may typically deploy something like a VeriFone Vx510, which is a popular unit," he said. "But for a certain merchant, you may need something slightly different, or they may be open to a different kind of terminal that needs multiple applications, for example. They can actually look at the phone and see it right there." Orders can be placed directly through the smart phone application. "Not only do they see the price, but if they click on it they'll actually be in the cart at a place where they can order right on the spot," Kent said. The application establishes a secure connection with POS Portal's servers, where it stores preferred payment options and default shipping addresses. Shipping charges are calculated automatically, so that ISOs can quickly determine the delivered cost to merchants.

Favorites, tracking, support

For frequently ordered items, the application allows ISOs to designate specific terminals, PIN pads and supplies as preferences in the app's "favorites" section. When the application is launched, the first items to appear on screen are the user's preferred products along with current pricing. If an agent discovers a new "favorite," the item can be designated as such, and it will appear in the first-look options. The opening screen also lists the daily specials, Kent said.

MLSs and ISOs can also track product order status through POS Portal's Mobile App from anywhere in the field. According to Kent, the application maintains detailed account information as well as previous product configurations, which simplifies the reorder process.

When immediate assistance is needed, the application's "click to call" button instantly links ISOs to POS Portal's sales support team. The direct sales line facilitates time-sensitive details when negotiating larger orders with merchants, including expedition of shipments from its two fulfillment facilities situated in Sacramento, Calif., and Louisville, Ky.

POS Portal Inc.
866-276-7289
http://buy.posportal.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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