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Table of Contents

Lead Story

All aboard the processing train


Industry Update

Credit card spending increases

Reading the tea leaves on Apple and NFC

Weighing in on alternative payments

Trade Association News


GS Advisory Board:
Game changers for 2011 - Part 2

Salaries in the payments industry

A checklist for advertising effectiveness

Selling Prepaid

Prepaid in brief

Rewards expand with BillShrink

The value of stored-value for ISOs and merchants


Bold steps needed on fraud front

Patti Murphy
The Takoma Group

Retaining merchants during a portfolio acquisition

Daniel Federgreen


Street SmartsSM:
POS systems, yea or nay?

Ken Musante
Eureka Payments LLC

Selling in the digital age

Dale S. Laszig
Castles Technology Co. Ltd.

The decreasing primacy of price

Theodore Svoronos
Merchant University

Referrals: Do you play the numbers game?

Bill Pirtle
MPCT Publishing Co.

Marketing basics

Nicholas Cucci
Network Merchants Inc.

Company Profile

VeriCheck Inc.

New Products

Upward mobility, no strings attached

Pay Anywhere
North American Bancard

An app to cinch the deal

POS Portal Mobile App
POS Portal Inc.


The fine art - and science - of selling


10 Years ago in
The Green Sheet


Resource Guide



2011 Calendar of events

A Bigger Thing

The Green Sheet Online Edition

February 28, 2011  •  Issue 11:02:02

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Trade Association News

SEAA celebrates its first decade

#dcf_The Southeast Acquirers Association will host its annual conference from March 21 to 23, 2011, at the Hyatt Regency Bonaventure Conference Center & Spa in Weston, Fla.

This year's theme, "SEAA 10 Years," will honor the organization's longevity. John McCormick, who is Vice President of General Credit Forms Inc. and an SEAA board member and founder, said, "It's been fun to give back to the industry that's done a lot for us."

Mark Dunn of Field Guide Enterprises LLC will conduct his Field Guide Seminar on Monday afternoon, March 21. Sessions will cover such topics as sales recruiting and training, building visibility through social networking, market niche branding, funding and achieving desired financial results.

In addition, will present a Monday networking session for women, and the SEAA will host a private, poolside opening reception at the Bonaventure that evening.

On Tuesday, keynote speaker Brad Meltzer, a New York Times bestselling author and host of TV's Brad Meltzer's Decoded, will address the rigors of selling and discuss his latest book, Heroes for My Son.

Breakout session coverage will include smart phone and tablet payment opportunities, high risk merchants, the growing prepaid market and ongoing developments related to the Durbin Amendment.

Later on, the association will provide bus transportation to the nearby Hard Rock Casino for an evening of gambling and networking. On Wednesday, attendees can participate in a special golf outing.

To register for the SEAA conference, visit

New guidelines for card network rule changes

#dcf_The Electronic Transactions Association released a set of principles that the association has asked the major card networks to follow when issuing rule changes or adjustments to operating requirements.

Foremost among the guiding principles is strict adherence to a semiannual schedule for all releases, with a minimum of 90 days allowed for compliance. The ETA also suggests using standard communication channels.

"By adhering to the guiding principles, the payment networks can be assured that their directives are implemented effectively and efficiently and promote timely compliance with a minimum of disruption to their industry partners," ETA Chief Executive Officer Carla Balakgie said in a statement. links women regionally

#dcf_Women Networking in Electronic Transactions ( continues to expand its Local Interest Network Circles (LINCs) to facilitate regional networking, mentoring and educational opportunities for women in the payments industry. LINC Chicago will host a networking event on March 10, 2011, at the Bottom Lounge in Chicago. Executive communications consultant Stacey Hanke, of 1st Impression Consulting Inc., will discuss how to influence others in a presentation titled, Speak to be Heard.

On Mon., March 21, during the SEAA conference, LINC South Florida will host a special afternoon of guest speakers and a networking session for show attendees. LINC Atlanta will present its Spring Splurge Event, Thurs., March 31, at Bloomingdale's, Lenox Square Mall in Atlanta. Bank of America executive Ilieva Ageenko, PhD., will lead a frank discussion about work/life balance. She'll also be signing her latest book on multidimensional success for women.

On Thurs., April 7, LINC Phoenix will present an evening themed How Networking Empowers You, at the Terroir Wine Pub in Scottsdale, Ariz. will host a Super LINC event themed Next Gen Leaders: Navigating the Road to the 'Corner Office,' on Mon., May 9, in conjunction with the ETA Annual Meeting & Expo, at the Hilton San Diego Bayfront Hotel in San Diego. The event will feature a panel discussion with industry leaders and professionals who will share their success stories, as well as an interactive networking session and reception.

Here are the upcoming LINCs at a glance:

To register for a LINC meeting near you, visit

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Simpay | USAePay | Impact Paysystems | Board Studios