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Table of Contents

Lead Story

Hiring trends to watch in 2011

News

Industry Update

UBC first to deliver free POS system

Is the S1-PayPal partnership cause for ISO concern?

TSYS adds acquiring heft with full ownership of FNMS

PRC reports data breaches increase in 2010

Selling Prepaid

Prepaid in brief

Under the hood of hybrid cards

David Parker
Polymath Consulting Ltd.

Is 2011 the year of the health care card

Views

Dodd-Frank repeal unlikely, interchange changes possible

Patti Murphy
The Takoma Group

The impact of card brands' for-profit, public status

Daniel Federgreen
Analyst

Education

Street SmartsSM:
Will leasing make a comeback? - Part 2

Ken Musante
Eureka Payments LLC

Fraud: What to expect in 2011

Nicholas Cucci
Network Merchants Inc.

Experts weigh in on social media marketing - Part 2

Bill Pirtle
MPCT Publishing Co.

ISO legal setup steps

Adam Atlas
Attorney at Law

Surprising growth in global e-commerce

Caroline Hometh
RocketPay LLC

Company Profile

Clairvest Group

New Products

Payments on the fly

wCharge
Transaction Wireless

Inspiration

Navigating with grace through the electronic world

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

January 24, 2011  •  Issue 11:01:02

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Experts weigh in on social media marketing - Part 2

By Bill Pirtle

Editor's Note: This the second in a two-part series featuring expert perspectives on how to use social media for marketing. For the first article in this series, please see "Experts weigh in on social media - Part 1," The Green Sheet, Dec. 27, 2010, issue 10:12:02.

In the first article of this series, a select panel of social media experts addressed several issues pertaining to social media.

Topics discussed were the purpose of social media, how social media can complement an overall marketing plan, how to measure the results of a social media campaign, whether it is wise to accept connections from anyone or restrict them to close friends, what distinct approaches work for various types of clients, and which social media platform deserves the highest recommendation.

The panel who generously offered informed opinions and advice included the following:

The conversation continues

Now for the rest of the questions:

Try it out

So, is it worth it to the average merchant level salesperson or ISO to give social media a try? Definitely. KLINCKPHILLIP wrote on GS Online's MLS Forum that on Facebook he has over 700 friends, and it so far has led to three deals and a cash advance. That is a very good start.

There are many benefits to a properly administered social media campaign. What's more, you can spread the word about your service at little to no cost. Using LinkedIn's groups and questions and answers, you can give people information to help their businesses without the appearance of selling to them.

Once people in your network trust you, they are most likely to approach you. The easiest sales to close are from people who are looking for your services and recognize you as an expert in your field. Success is yours to define. Get started.

The panel members and I welcome all requests for contacts and connections.

Bill Pirtle is the President of MPCT Publishing Co. and author of Navigating Through the Risks of Credit Card Processing. He is also a merchant level salesperson for Clearent LLC, Electronic Payments Inc. and Electronic Merchant Systems Inc. Bill's website is www.creditcardprocessingbook.com, and his email address is billpirtle@yahoo.com. He welcomes all connections on Facebook and LinkedIn.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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