GS Logo
The Green Sheet, Inc

Please Log in

Banner Ad
View Archives

View PDF of this issue

Care to Share?


Table of Contents

Lead Story

Hiring trends to watch in 2011

News

Industry Update

UBC first to deliver free POS system

Is the S1-PayPal partnership cause for ISO concern?

TSYS adds acquiring heft with full ownership of FNMS

PRC reports data breaches increase in 2010

Selling Prepaid

Prepaid in brief

Under the hood of hybrid cards

David Parker
Polymath Consulting Ltd.

Is 2011 the year of the health care card

Views

Dodd-Frank repeal unlikely, interchange changes possible

Patti Murphy
The Takoma Group

The impact of card brands' for-profit, public status

Daniel Federgreen
Analyst

Education

Street SmartsSM:
Will leasing make a comeback? - Part 2

Ken Musante
Eureka Payments LLC

Fraud: What to expect in 2011

Nicholas Cucci
Network Merchants Inc.

Experts weigh in on social media marketing - Part 2

Bill Pirtle
MPCT Publishing Co.

ISO legal setup steps

Adam Atlas
Attorney at Law

Surprising growth in global e-commerce

Caroline Hometh
RocketPay LLC

Company Profile

Clairvest Group

New Products

Payments on the fly

wCharge
Transaction Wireless

Inspiration

Navigating with grace through the electronic world

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

January 24, 2011  •  Issue 11:01:02

previous next

UBC first to deliver free POS system

United Bank Card Inc., which is known as one of the ISO community's most innovative companies, has taken the lead once again with the rollout of its free POS system program. UBC said its integrated Harbortouch POS system is the first of its class to be offered at no cost to approved merchants that sign with the company.

"I think it's an industry game changer," said Jared Isaacman, President of UBC. "At some point, it's inevitable that others will follow our lead. We probably have a pretty good head start on the competition just because we got our foot in the front sales system door back in 2007 when we created Harbortouch."

Larger investment, lower attrition

Since 2004, when UBC introduced its free terminal program, the ISO has learned how free POS offers work. "We basically accepted the fact that there's a certain acquisition cost that's reasonable for every merchant, and we have to make it back over time," Isaacman said.

"I think that's just the nature of the recurring revenue business. Naturally, our free POS system is substantially more expensive than anything that's previously been offered, so that means that there's a much longer return on investment."

But the reward is virtually nonexistent attrition, according to Isaacman. "Merchants, when they have a POS system, don't leave over a couple of bucks in savings," he said.

"Their whole business runs around it, and it's also proprietary technology to UBC. Every system is extremely customized right down to the product and inventory that's carried. Yes, it's a high-end solution, but at the same time these are generally higher volume merchants that last much longer than normal credit card accounts."

The system's core package, designed and manufactured by UBC, features a five-wire touch screen POS system with magnetic stripe reader, an Intel central processing unit, UBC's proprietary Lighthouse management and reporting software suite, Harbortouch Hospitality 3.0 or Harbortouch Retail software, a cash drawer, and a thermal printer.

"Everything is entirely turnkey, right down to the on-site installation and training, so there is nothing that they would additionally need," Isaacman said.

He also believes the service level is superior because ISOs can offer more support for a POS system than with a standard terminal. It's functionality makes it an evolving product, with people wanting to "change menu items, redo their menu, change shifts, add employees," he added.

Isaacman also noted that the Harbortouch POS can produce chargeback notifications, deposit information, mode administration, daily backups, live chats and other functions not possible with a standard terminal.

More support for ISOs

"Our same residual program is included with this, and we pay an upfront commission of $300 per system, which is very important because a restaurant could have three or four systems, so that could be a $900 or $1,200 commission," Isaacman said. "It comes with a lifetime warranty. If something breaks, we're going to replace it."

Isaacman noted that, in a pilot test of the new program, a select group of UBC salespeople was able to triple previous sales.

To facilitate the rollout, UBC will offer complementary leads to all active participants involved with the free POS program, as well as online training. ISOs operating in the field can use UBC's POS Sales Center software to demonstrate the product and transmit merchant agreements wirelessly over a laptop or tablet PC.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

previous next

Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services