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Table of Contents

Lead Story

Payments 2010: Fast forward to the future

News

Industry Update

Black Friday, Cyber Monday post promising sales

MasterCard, Visa, PayPal thwart DDoS attacks

Dwolla P2P goes national

Chip and PIN versus mag stripe debated

Discover's Zip cards ready for prime time

Trade Association News

Selling Prepaid

Prepaid in brief

Has gift card industry reached turning point?

GAO on why prepaid needs regulation

Views

Checks give way to debit cards

Patti Murphy
The Takoma Group

Keys to driving merchant retention

Jeffrey Shavitz
Charge Card Systems Inc.

Education

Street SmartsSM:
Are you awake to mobile payments?

Ken Musante
Eureka Payments LLC

Paperless merchant acquiring: A legal perspective

Adam Atlas
Attorney at Law

Experts weigh in on social media marketing - Part I

Bill Pirtle
MPCT Publishing Co.

E-commerce fraud: Identifying and reducing risk

Nicholas Cucci
Network Merchants Inc.

Company Profile

CheckAlt Payment Solutions

New Products

Virtual testing for ATM and POS networks

QuickStart System
Lexcel Solutions Inc.

Inspiration

It's a fine life, isn't it?

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

December 27, 2010  •  Issue 10:12:02

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Experts weigh in on social media marketing - Part I

By Bill Pirtle

Editor's Note: This is the first in a two-part series. The second part will appear in the Jan. 24, 2011, issue of The Green Sheet (issue 11:01:02).

I asked Bob Burg, co-author of The Go-Giver and author of Endless Referrals, what he thought of social media. He replied, "Social media is not an end in and of itself but simply another vehicle to establish and cultivate relationships. However, through social media and its various platforms, you have a very effective way to connect with people you might otherwise never have the opportunity to meet and with whom you can cultivate deep, meaningful, mutually beneficial and, often, profitable relationships."

So, how is it that a newly published author and sales agent like me gets to know Bob Burg well enough to get a quote? I don't know him well. I connected with him on LinkedIn through a common contact. I approached him, and he was gracious enough to reply. That is the power of social media.

Asking the social media pros

The following is based on questions I presented to a panel of professionals comprising six social media experts and two credit card industry professionals:

I requested that, for the purpose of this article, the top five forms of social media be websites, blogs, Facebook, LinkedIn and Twitter. Further, I tailored the questions to uncover best practices and tips to give salespeople confidence in using these tools.

Next month, panel members will share thoughts on how to set up a social media plan, privacy and more.

Bill Pirtle is the President of MPCT Publishing Co. and author of Navigating Through the Risks of Credit Card Processing. He is also a merchant level salesperson for Clearent LLC, Electronic Payments Inc. and Electronic Merchant Systems Inc. Bill's website is www.creditcardprocessingbook.com; his email address is billpirtle@yahoo.com. He welcomes all connections on Facebook and LinkedIn.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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