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Table of Contents

Lead Story

A roadmap to GS Online

News

Industry Update

The PA DSS deadline looms

Global anti-fraud tool on the horizon

First Data charts the rise of fraud as a service

Feedback from CAPP exercise proves informative

Features

Guiding merchants toward honest processing partners

Research Rundown

Selling Prepaid

Prepaid in brief

Prepaid's relevancy for mass transit reaffirmed

Perspective on the 'gift' economy

Thom Aldredge
World Gift Card

Views

Could the future of micropayments be Square?

Patti Murphy
The Takoma Group

Margin compression: What's goin' on?

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
What does a merchant get for a PCI fee? - Part 2

Ken Musante
Eureka Payments LLC

Beyond professional courtesy

Dale S. Laszig
Castles Technology Co. Ltd.

Succeeding at PCI compliance - Part 2: Executing an effective pilot program

Dawn M. Martinez
First Data Corp.

Training to go global

Caroline Hometh
Payvision

Eight keys to a great first impression

Nicholas Cucci
Network Merchants Inc.

Company Profile

Retail Cloud

New Products

Check guarantee on the go

EZVerify
EZCheck

Easy to use, hosted gateway

Fusebox
Elavon Inc.

Inspiration

Dig for gold, revisit your portfolio

Departments

10 Years ago in
The Green Sheet

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

June 28, 2010  •  Issue 10:06:02

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Eight keys to a great first impression

By Nicholas Cucci

In the research of body language, interaction between two individuals is one of the most popular areas of study. Research indicates 90 percent of people will form an opinion about you within the first four minutes of meeting you, and 60 to 80 percent of that opinion will be based on nonverbal criteria.

In addition, Dr. Frank Bernieri of the University of Toledo conducted a study in which the first 15 seconds of videotaped interviews were shown to impartial observers.

His analysis found the impressions of said observers almost paralleled those of the individuals who had conducted the interviews.

This reinforces that not only do you have just one chance to make a positive first impression, you have precious little time in which to do it, and you'd better be aware of all signals you're sending, to boot.

The Definitive Book of Body Language by Alan and Barbara Pease explains how body language is more influential in human interaction than the spoken word, bringing home the importance of ensuring your mannerisms and movements are in sync with what you say.

Speak the right body language

While not as comprehensive as the knowledge contained in the Peases' book, the following tips can help you make better first impressions. Let's assume you're heading into an interview or meeting with a new client.

And take this adage to heart: it's not what you say; it's how you say it.

Nicholas Cucci is the Marketing Director for Network Merchants Inc. He is a graduate of Benedictine University. Prior to joining NMI, Mr. Cucci worked in the payment processing division for a Fortune 500 company and has advised several large retailers on credit card fraud protection, screening and risk assessment. He can be reached at ncucci@nmi.com or 800-617-4850.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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