GS Logo
The Green Sheet, Inc

Please Log in

A Thing
View Archives

View PDF of this issue

Care to Share?


Table of Contents

Lead Story

The payments sphere 2009:
Looking back, looking up

News

Industry Update

Radiant, Computer World in the lawsuit soup

Mobile payments at a crossroads

Tweaking interchange down under

NEAA preview

Features

GS Advisory Board:
The best moves of 2009 - Part II

The payments industry numbers game:
Volume over price

Research Rundown

Selling Prepaid

Prepaid in brief

Mercator of good cheer about gift cards

Unbanked + underbanked Americans top 60 million

Patti Murphy
The Takoma Group

Signs of the future

Views

Reaching the unbanked

Patti Murphy
The Takoma Group

Should you buy stock in a terminal manufacturer?

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Time management for 2010

Jon Perry and Vanessa Lang
888QuikRate.com

Fighting the payment squeeze:
Alternatives retailers may consider

Pat Morgan
Total System Services Inc.

Fees you can't ignore

Ken Musante
Moneris Solutions

Managing conflict in the workplace

Vicki M. Daughdrill
Small Business Resources LLC

Defining global processing

Caroline Hometh
Payvision

POS Horoscope 2010

Dale S. Laszig
DSL Direct LLC

Company Profile

Litle & Co.

New Products

Slip-on terminal mobility

PAYware Mobile
VeriFone

Front-end tokenization

SafeDebit
NYCE Payments Network LLC

Inspiration

Be the sale

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

December 28, 2009  •  Issue 09:12:02

previous next

New Products

Front-end tokenization

Product: SafeDebit

An online payment product from NYCE Payments Network LLC, a subsidiary of banking and payments technology provider Fidelity National Information Services Inc., uses a process akin to tokenization to protect consumer debit card data during online purchases.

Tokenization is a security method whereby payment card processors substitute code numbers ("tokens") in place of consumer card information for chargebacks and recurring billing in the merchant space. In a similar fashion, NYCE's SafeDebit supplants card information with fill-in numbers, except that SafeDebit does it during, not after, an online transaction.

Consumers who make debit purchases on merchant Web sites that use SafeDebit are given an extra option on the scroll-down menu to choose the type of payment card used. When they select the SafeDebit option, they are asked to provide the name of their online banking institution and then enter the user name and password that pertain to their SafeDebit account.

Substitute info automatically entered

Once entered, the payment information fields (card number, expiration date, security code and so forth) are filled with the substitute SafeDebit card information rather than the actual cardholder data.

For authorization, the transaction information travels to the NYCE database, where the pseudo card information is converted into the cardholder's real information and then sent to its processor before being sent back to NYCE.

That pseudo information is then rerouted by NYCE to the purchasing page with an authorization, which indicates that both the user name and password are valid and the consumer's bank account has sufficient funds.

The SafeDebit service was recently adopted by payment authentication firm CardinalCommerce, setting the stage for its widespread deployment.

"We chose to be an early adopter of the SafeDebit solution because we believe the solution fills a market need for our clients and fits competitively within the payment offerings we already provide," said Michael Keresman, Chief Executive Officer of CardinalCommerce.

"Many merchants desire a debit option with rigorous cardholder authentication, which means our clients benefit from fewer chargebacks and the immediate verification of good funds," he added."

And with its combination of security and convenience - the elements consumers have said they are looking for in online retail payments - the SafeDebit system has the potential to boost merchant sales and bring in new transactions."

NYCE Payments Network LLC
800-822-6758.
www.nyce.net

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

previous next

Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems