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The Green Sheet Online Edition

July 13, 2009 • Issue 09:07:01


Acquiring by the numbers

  • Eighteen- to 24-year-olds average 265 cell phone calls and 790 text messages a month; 13- to 17-year-olds make 231 calls but 1,742 text messages. (Fiserv Inc.)

  • Fifty-three percent of Caucasians in the United States send or receive text messages, compared to 68 percent of African Americans and 73 percent of Hispanics. (Fiserv)

  • It took 28 years to reach 100 million accounts tied to mag stripe-enabled credit cards, 12 years to reach 100 million debit accounts, seven years to reach 100 million PayPal Inc. accounts and six years to sell 100 million Apple Inc. iPods. (First Data Corp.)

  • It might take only five years to reach 100 million contactless cards and only two to three years to deploy 100 million near field communication (NFC)-enabled mobile handsets. (First Data)

  • A financial institution that invests $162,700 in a mobile solution can expect to make $2,419,150 back in five years. (Fiserv)

  • Per-transaction costs to financial institutions for providing certain types of services follow: bank branch visit, $4; live call center, $3.75; automated, interactive voice response, $1.25; ATM, 85 cents; online, 17 cents; mobile device, eight cents. (Fiserv)

  • Mobile banking revenues in the United States are projected to reach $26.017 million in 2009, up from $13.731 million in 2008 and $4.128 million in 2007. (Aite Group LLC)

  • While only 36 million U.S. consumers had access to mobile banking through their financial institutions in 2007, 186 million are predicted to have such access by 2012. (Javelin Strategy & Research)

  • One-hundred-and-eight million U.S. consumers will likely employ mobile banking by 2012, up from 10 million in 2007. (Javelin)

  • In 2006, only 0.5 percent of U.S. households with access to online banking also used mobile banking; by 2010, 30 percent will be using mobile banking. (Celent LLC)

  • Apple's App Store is expected to surpass 1 billion mobile application downloads in less than a year. (Online Banking Report)

  • Direct and indirect revenues from mobile applications are expected to exceed $25 billion by 2014 as app stores proliferate. (Juniper Research Ltd.)

  • Between 2009 and 2014, annual sales of low-cost mobile handsets will rise by 22 percent to over 700 million. (Juniper)

  • Latin America was predicted to have 388 million mobile accounts in service by the end of 2008, accounting for 9.6 percent of the overall mobile accounts in service worldwide. (Upaid Systems)

  • Sixty-four percent of 200 retailers surveyed knew of NFC mobile applications - a high level of awareness that bodes well for increased mobile payments adoption and usage. (Aberdeen Group)

  • By 2013, approximately 300 billion transactions totaling $860 billion will be made by mobile phone globally; by that same year, over 95 percent of mobile transactions will be for physical goods and services. (Informa Telecoms and Media)
end of article

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