Company: Jelco Inc.
For individuals and organizations that routinely man booths at industry events, the tradeshow circuit can be a grind. Each year, the Electronic Transaction Association's Annual Meeting & Expo comes up in April, with all the regional tradeshows dotting the calendar around it like islands in the South Pacific.
For many in our industry, that means the headache of transportation and setup of tradeshow booth displays. But Jelco Inc.'s Rotolift mobile lift case solution just might help ease the pain.
The Rotolift is an all-in-one mobile cabinet designed to ship, display and store video monitors with diagonals up to 52 inches.
For stability and portability, the monitor is shock-mounted to a frame inside the case. The case - which rolls on casters and weighs between 250 to 260 pounds with the monitor inside - can be shipped by freight to industry events or loaded in a truck or minivan. To protect the monitor during transportation, the case is lined with foam.
When presenters arrive at tradeshow booths, they roll the case into place and remove the two clam shell lids.
Then a lever is pulled and the monitor attached to the frame rises gently and quietly out of the case using a counterbalanced system of compressed gas (no electricity is needed).
The bracket on which the monitor is mounted to the frame can be rotated for either landscape or portrait mode. A two-piece, premium plastic lid is provided to cover the base for a finished look.
An optional accessory shelf can be mounted on any of the four sides of the base for the placement of small form factor appliances like laptop computers and media players.
According to Jerry McComb, Sales Manager at Jelco, setup is quick and easy. "Once you roll it in, take off the covers; it's pretty much ready in minutes," he said. "After the monitor rises out of the case, all you have to do is hook up your laptop to it and power it up. You're pretty much set." McComb said that, once the tradeshow is over, the self-contained unit is as simple to pack up and move as it is to set up. The monitor slides back into the base. A keyboard, a mouse and a tradeshow kit can be securely stored within one of the clam shell lids. The Rotolift can then be rolled along to its next destination.
Jelco manufactures two models of the Rotolift. One version is designed to carry and display a 37-inch to 42-inch LCD or plasma monitor; the other model supports monitors between 46 to 52 inches. Monitors do not come with the Rotolift.
McComb is hard pressed to compare the Rotolift to the competition because he doesn't believe it has any. "I really don't think there's anything else like it in the market because of its flexibility," he said.
"Because, with the rotating mount, it's a very unique case solution. We don't really have competition in that area."
The Rotolift, which was launched in June 2006, has a drape kit option. The drape is a black skirt that covers the base of the case for presentation purposes.
But Jelco is putting the finishing touches on a new model with wood laminate to give presentations a more polished appearance.
"We keep revamping it based on the requests of a lot of our customer base, what they look for," McComb said. Jelco's customer base comprises digital signage companies, military and other government entities.
But McComb points out that the Rotolift is suited for other businesses looking for a mobile, yet protective, display solution. Jelco products are available from audio-visual dealers throughout North America.
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