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Letter from the editors

egislators, merchants and even some pay-
ments professionals tend to equate merchant
cash advance products with loans. They nei-
L ther realize this gap in knowledge nor do
they grasp how much the area of nonbank finance has
expanded and evolved in the past decade. New finance
models exist for consumers and businesses alike, and
professionals in this sector are rallying current and
potential stakeholders to participate in educating leg-
islators and customers, alike, while promoting best
practices from within.

This issue's lead article reports on goings on in the
nonbank finance sphere, highlighting actions industry
leaders are taking in terms of educational events, in-
dustry associations, innovations in products and ser-
vices, and efforts to educate and establish rapport with
legislators so they can make informed decisions.

Helping you to make informed decisions is what drives
us at The Green Sheet, and to that end, our contributing
writers have shared insights on several topics: whether
it's new technology or existing technology used in new
ways that's driving disruption in payments; the Federal Bridge the Gap
Reserve's plan to build a real-time payment network
while failing to support initiatives that could deliver between your
near-instantaneous exchanges of funds with electroni-
fied checks; the surprisingly strong impact the simple advertising dollars
act of taking control of their presence on online review
sites has on merchants' customer retention and prof- and bottom line
its; the increased merchant stickiness that comes from
working with technology partners to provide one in-
tegrated solution for all payment-acceptance needs; Customized advertising campaigns
and how chargeback analytics can improve functions to t any size company and budget.
throughout a business, not just chargeback ratios.
• Spotlight Innovators’ Pages
Technology also came to the fore in recent news sto- (frequently updated content)
ries posted under Breaking Industry News on www.
greensheet.com when Bluefin was awarded a patent for • Print (various size options)
"fingerprint" decryption. Also in the news was Dimitri
Akhrin, founder of Bank Associates Merchant Servic- • Resource Guide listing
es and IRIS CRM, who was featured on The American (print/online/front page options)
Dream Bloomberg TV series; a number of payments in-
dustry companies listed on this year's Inc. 5000; Front- • Email Blasts (to GS readership)
line's new CBD merchant acquiring program; the AC-
LU's stand against cashless stores; and a data breach in- • Online (website/twice month newsletter)
volving cardholders in Mastercard's "priceless specials" • Video
loyalty program.
• Bundled advertisng campaign discounts
Recurring features that some readers always turn to
first include Industry Update, where individual and
company milestones are highlighted; product and Danielle Thorpe
company profiles; and the Resource Guide, where pros
look for potential partners and service providers. We AVP Media Partnerships
hope this magazine helps to inform and empower you.
Please let us know how we're doing at greensheet@green- 707-284-1686
sheet.com. And do keep sending press releases to press@
greensheet.com.
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