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InsideGS
Cover Story Education
Nonbank finance: policies and politics ....................................1 Street Smarts SM
By Dale S. Laszig Boost stickiness with technology partners ........................32
Nonbank finance has evolved and grown, but lawmakers don't By Dee and Emily Karawadra, Impact PaySystem
yet understand its nuances. Alternative finance professionals have Merchants want to accept payments on the go, on their websites
taken action to educate, advocate and self-regulate. and in their brick-and-mortar businesses. Being able to provide
News one integrated solution for all these needs is paramount.
Help merchants claim their online review profiles .........34
News Briefs: By Peter Shenk, Womply
Bluefin awarded patent for 'fingerprint' decryption .....10 One key way ISOs and MLSs can help merchants increase revenue
is by assisting them in taking control of their online business pres-
Fast growing ISOs named to Inc. 5000 ..................................10
ence on review sites like Google, Yelp, Facebook and more.
BAMS, IRIS founder Dimitri Akhrin Chargeback analytics can turbo
featured on American Dream ....................................................10 charge your business .....................................................................36
Frontline launches CBD merchant program .......................10 By Suresh Dakshina, Chargeback Gurus
Due to rising costs of operations and customer acquisition, ecom
ACLU gives thumbs down to cashless stores .....................10
merce businesses must find new ways to increase ROI. Chargeback
Mastercard's not-so priceless data breach ..........................10 analytics helps recoup losses and boost customer retention.
Industry Update ...............................................................................12 New Products
Views Automated bill pay a boon for restaurants .........................40
Insider's report on payments : Speed, simplicity and elegance for payfacs ...................41
Moving toward faster payments, slowly ..............................18 Inspiration
By Patti Murphy
Having decided to build its own real-time payment network, the Kiss procrastination goodbye ...................................................43
Fed is declining to support the delivery of near-instantaneous Departments
exchanges of funds with electronified checks.
What drives disruption and Letter From the Editors ....................................................................5
innovation in payments? .............................................................38 Readers Speak:
By Brandes Elitch, CrossCheck Inc. Need help with cold calling ...........................................................8
Do you need to develop new technology to disrupt an existing Spotlight Innovators ......................................................................21
ecosystem, or can you use existing technology in new ways to Resource Guide .................................................................................44
solve problems that were previously ignored? Advertiser Index ...............................................................................54
Company Profile
SurchX:
Reducing the pain of processing fees ....................................27
Empowering and connecting Enterprise selling in an
January 14, 2019 • Issue 19:01:01
today’s payments professionals SMB world – Part 1
SMBs face.
Help me innovate
level salespeople (MLSs) can use their industry knowledge
and personal experience to solve the most pressing issues
By Dale S. Laszig
During the past two years, Paysafe Group's Lost in
Transaction series has highlighted global payment trends.
In its latest installment, researchers surveyed 601 card-not-
complex,
May 13, 2019 • Issue 19:05:01
present (CNP) SMBs in the United States, Canada, United
and the customer experience.
Kingdom, Germany and Austria and 306 card-present
uoyed by reports of record 2018 holiday spend-
set of challenges.
attitudes about payment acceptance methods, innovation
ing, analysts predict more retail growth in 2019,
Conversational commerce:
particularly in the evolving small and midsize
B business (SMB) sector. Advanced technologies
O. B. Rawls IV, chief commercial officer, payment processing
have introduced SMBs to a big-brand experience and new
at Paysafe, said the research revealed that brick-and-
SMBs in the United States and Canada. Respondents shared interactive, evolving
mortar retailers aspire to truly innovate at the intersection
IVR systems
of payments and the in-store experience. In response,
Independent research by global payments provider Paysafe
Paysafe's sales discovery process has evolved from price
POS solutions.
Group found SMBs struggle with "competing priorities" in
and service discussions to needs assessment and solution
their efforts to balance frictionless checkouts with payment
selling, he noted. Direct and indirect sales representatives
security. Lost in Transaction: The future of payments for SMBs,
have been centering conversations with merchants about
published by Paysafe in October 2018, found 54 percent
security, data protection, business management tools and
Contributed articles inside by: dual-tone multifrequencies (DTMF) to enable machines to
aggressively targeted by fraudsters.
of ecommerce merchants surveyed believe frictionless
transactions, such as in-app payments, make them more
Payment technology's evolution began when interactive
vulnerable to fraud. Seventy-six percent reported feeling
voice response (IRV) systems and dial modems began to
"The end goal is to help our customers implement solutions
that enable them to better their business," Rawls said. "By
replace phoned-in payment card authorizations. Like Morse
code, early touchtone phones linked numeric values with
By Dale S. Laszig
This is the first article in a two-part series that takes a
deep dive into today's SMB market. It takes a deep dive
transmit credit card numbers. Over time, service providers
eavesdropping on sensitive payment card data.
into evolving SMB environments and includes research
began to mask DTMF sounds to prevent criminals from
findings and commentary by payments industry leaders
TOC on page 3 machines and humans on the phone, email or online chat. certification themselves," he added.
innovating in the space. Part 2 will examine how merchant
any device, digital assistants help
Semafone, a data security and compliance solution
messages to broadly distributed
n a world where anyone anywhere can transact on
Jeh Holsomback ...................................................................................20 deliver targeted
I it may seem incongruous to use
provider for call centers, uses advanced DTMF masking
in its flagship solution, Cardprotect. Gary E. Barnett, CEO
Steve Norell ............................................................................................34audiences. While
Nicholas Cucci ........................................................................................40
Martina Jeronski ...................................................................................36 machines to per-
at Semafone, noted that Cardprotect 4.0 is Payment Card
Bill Pirtle ...................................................................................................42
Industry Payment Application Data Security Standard
sonalize relationships, chat bots and digital assistants are
(PA-DSS) certified. "We are literally saving our payment
becoming adept at representing the people and companies
application partners valuable time and costs that would
they serve. It's not always easy to differentiate between
otherwise have gone towards achieving the [PA-DSS]
"Voice: payments' next integration," The Green Sheet's lead
Continued on page 31
Adam Hofman, product manager at CallRail, mentioned
article in issue 19:04:01, examined the expanding role of
that advanced speech recognition has enabled IVR systems
than they were ten years ago, which has helped reduce wait
voice technologies in payments. This article explores how
sentient machines are transforming transactions from
to recognize complex phrases. "These systems are smarter
simple clicks into complex, interactive and contextual
times while improving customer experience," he said.
expressions of our interests, personalities and lifestyles.
jobs? they encroach on personal moments and take away our Contributed articles inside by:
The article also addresses concerns voiced by merchant
level salespeople and their customers about AI in smart
homes and connected workplaces. Will AIs respect our
TOC on page 3
privacy and security and enhance productivity? Or will
Brandes Elitch ........................................................................................24
Dee and Emily Karawadra .................................................................33
Peter Spee ...............................................................................................36
Adam Atlas ..............................................................................................38
3
Continued on page 31
www.greensheet.com