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that Jacksonville-based Florida Capital Bank was using Mastercard Send to ple, since that's how PayPal, Venmo
support instant disbursements by corporate customers to their customers. and Zelle work. Perhaps the biggest
More recently, Mastercard established a partnership with MetaBank to support draw, however, is that it eases the fi-
instant payments to prepaid cards for insurance claims, gig workers and other nancial management burdens faced
purposes. by many small-business owners.
Fifty-seven percent of respondents
Alleviating cash-flow concerns receiving funds disbursements told
Aite's report reveals good reasons for pushing instant payments. Consumers Aite they frequently borrow money
who run small businesses are already familiar with instant funds, for exam- to fund payroll or other expenses.
Here's where the opportunities ex-
ist for acquirers: 96 percent of those
Are you tired of the Churn and Burn techniques Processor’s use? receiving disbursements told Aite
they liked the idea of receiving in-
stant payments from their merchant
acquirers, and 80 percent said they
would select an instant funding op-
tion if available.

What's more, 85 percent said they
would change acquiring relation-
ships if they could sign with a new
acquirer that offered instant fund-
ing. Eight out of 10 of those who
would select an instant payment
option if it were available said they
would be willing to pay a fee for
receiving instant payments; half of
those business owners said they'd
pay 5 percent or more of the total
value of a disbursement in exchange
for instant funds.

Tired of Feeing Like Another Number? Baker's report concludes that to re-
main relevant in the market, mer-
Let’s be realistic. We’re tired of hearing impossible promises, because in chant acquirers and processors that
the end, they will just throw you into the fire. support small businesses, as well as
small business lenders, need to step
We make careers! up to the plate and help ease small
business owners' financial manage-
The Merchant Store Promise: ment burdens with instant funding.
• 60 - 80% commission
• Transaction fees: 4 cents!
• $5.00 service fee "Acquirers/processors and business
• Up-front bonus ( does not effect split ) lenders must evolve their payment
• True revenue sharing! strategies to include real-time pay-
• Wholesale equipment pricing! ments for the timely disbursement
• Free Terminal and POS placement options! of funds to small businesses," Baker
• And, one-on-one support, when and how you need it! wrote. "Offering real-time payments
can improve the customer experi-
Real partner solutions for Career minded agents! ence and offer a point of differentia-
tion in a crowded marketplace."

To setup your custom agent program,
TheMerchantStore Contact us at: 844.898.2884 Patti Murphy is senior editor at the Green
or Visit our website: MerchantCoOp.com
Minding your business Sheet and president of ProScribes Inc. Follow
her on Twitter @GS_PayMaven.
LIFETIME RESIDUALS :: UP-FRONT CASH :: WHOLESALE EQUIPMENT

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