The Green Sheet Online Edition
August 25, 2025 • 25:08:02
Engage cannabis customers with digital wallet-based loyalty
Treez, a leading enterprise commerce platform processing more than $5 billion in annualized transactions, has introduced Treez Loyalty, a digital wallet–based customer engagement solution developed with Sticky Cards. Designed to bypass the limitations of SMS marketing and low mobile app adoption, Treez Loyalty offers cannabis retailers a direct, cost-effective way to drive repeat visits and strengthen customer relationships.
"Cannabis retailers have been forced to operate with one hand tied behind their backs when it comes to customer engagement," said John Yang, CEO and Co-Founder of Treez. "Treez Loyalty fundamentally changes the game by delivering enterprise marketing capabilities through a friction-free digital wallet experience."
A smarter approach to loyalty
Treez Loyalty integrates with Apple Wallet, Google Wallet, and a Progressive Web App, enabling:
- 100 percent message delivery: Push notifications avoid SMS carrier restrictions and spam filters.
- AI-driven personalization: Automated segmentation and campaign optimization boost lifetime value.
- Zero-friction enrollment: Customers add loyalty cards instantly via QR code scan, no app download required.
- Unified commerce integration: Real-time point accrual and redemption reach all channels via SellTreez POS and Treez Ecommerce.
Proven ROI from pilot programs
Early adopters report:
- 60 to 90 percent lower marketing communication costs versus SMS
- More than 90 percent push notification opt-in via digital wallets, compared to about 25 percent for app notifications
- 3.5 times more impressions than email marketing,/li>
- Immediate revenue lift from AI-optimized campaign timing and personalization.
Part of a growing platform
Treez Loyalty joins a portfolio that includes SellTreez POS with 99.99 percent uptime and multi-state compliance; Treez Ecommerce with native cannabis-specific integration, SEO-optimized storefronts and synchronized promotions; TreezPay for multi-provider payment management; and mobile-first Retail Analytics with real-time KPIs and unique metrics such as Sellable Velocity.
Treez Loyalty will roll out to select enterprise retailers this quarter and will be offered both as a standalone product and as part of the full Treez retail platform.
Headquartered in San Francisco, Treez is backed by top software and fintech investors and continues to expand its solutions for the highest-volume operators in the cannabis industry.
Find us at www.treez.io.
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