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Spotlight Innov ators
Spotlight Innovators

Fashion senses, tastes in music, fads, and food — it all factors in. Then there's the local tongue. Translating an ecommerce
site and product line can get complex — and be full of unforeseen pitfalls. There's the legendary story of Chevrolet
marketing their Nova in Latin America — without considering that "va" means "go" in Spanish; no one wants a car that's
"no go." And no one wants to "bite the wax tadpole," which is what Coca-Cola translated to when it first appeared in
Chinese.

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Regulatory hurdles. I
Countries have their own rules and regulations for selling online. Maintaining compliance with each can quickly get
gnarly the more places you expand into. Consider the additional resources — people and otherwise — that you'll need to
stay on top of it all.
Getting it shipped. Spotlighting on companies
Crossing borders means more regulations, different delivery methods, tariffs, and tracking — not to mention the sheer
that promote
miles between a warehouse and the customer. Statista has numbers as to how heavy global shipping and logistics weigh
on ecommerce merchants. Here's the breakdown that occupies their worry bandwidth.
• Navigating customs (44.5%)
• Cross-border logistics (37%)innovation in the payments industry
• Cross-border returns (33.5%)
• Managing delivery expectations (34.5%)
• Tracking deliveries (27.5%)
• Custom pages on our high-traffic website
Getting paid.
showcasing your company’s unique message
When will business owners get their money? And how? Payment preferences based on location come into play. Some love
their cards and digital wallets, while other markets might prefer to buy now, pay later (BNPL), or the use of an online
service or peer-to-peer payment app. Juggling all the options while keeping an eye on different currencies can quickly
• Your own, customized News from the Wire that
make your QuickBooks not compute.
highlights stories about your company
Then there's profitability. Is the product or service priced right for the international markets that are on the table?
American shoeheads don't think twice about paying the big bucks for their Air Jordans, but those prices may not fit on
other countries' feet.
• Featured content: updated monthly, either by
That proverbial bottom line.
your in-house writers or by one of ours
For most merchants, payment is the big one. Finding a global solution that will streamline revenue and afford a flexible
and quick payment schedule is an enormous priority.
• Custom infographics and videos
Inovio has ecommerce solutions that work all over the world, from America to Albania to Antigua. It's a revolutionary
online payments platform that offers seamless integration and global scalability. The world keeps moving, and Inovio
moves with it (and the ecommerce industry).
• Premier content placement in each issue
But it's not just technology, there's also a team of payment experts with the experience, insight, and connections to help
of The Green Sheet
you work with processors, acquirers, and payment service providers worldwide.

Inovio offers an omni-channel platform capable of adapting to any payment experience, anywhere, allowing for
• And so much more...
customers to purchase items in their native currency and merchants to manage their businesses however they see fit.
That means innovations that bring simplicity to an often confusing process. With flexible APIs and the ability to speak
any programming language, Inovio is the ambassador to your ecommerce aspirations. Learn more about what Inovio can
do to take your ecommerce global.
Contact: North Phone: 1.833.506.6784 Website: https://www.north.com/

R ic k@g r e ens he et .c om
Rick@greensheet.com

707-284-1693
707-284-1693